Correios, ApexBrasil, and Shopee Join Forces to Expand Brazilian Market in Southeast Asia in Unprecedented Partnership

Written by Valdemar Medeiros

Published on 31/07/2023 at 11:05

Foto: Divulgação

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Correios, ApexBrasil, and Shopee Establish Partnership Focused on Expanding Brazilian E-Commerce to Various Southeast Asian Countries.

Correios, the Brazilian Agency for Promotion of Exports and Investments (ApexBrasil), and Shopee, one of the largest e-commerce companies, have joined together in a strategic partnership to enhance the export of Brazilian products to Southeast Asian countries.

Through the signing of a Memorandum of Understanding (MoU), the three institutions will collaborate to expand and promote the sales of companies from the country in Southeast Asian markets such as Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, and Vietnam.

Agreement Between Correios, Shopee, and ApexBrasil Foresees Several Initiatives

Fabiano Silva dos Santos, president of Correios, states that this partnership with Shopee and ApexBrasil will be essential for opening new horizons for small and micro businesses in the country, enabling them to access the Southeast Asian market with logistical support from the postal company.

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Partnership Focuses on Better Insertion of the Country in the Southeast Asian Market

The partnership will include the implementation of a cross-border pilot project aimed at Brazilian companies interested in exporting to Singapore, in Southeast Asia. In this project, up to 10 companies with export potential will be selected, and the export process will begin in the second half of 2023.

The focus is to map the main difficulties in selling Brazilian products in the region and identify the best business opportunities through e-commerce, aiming to facilitate the access of Brazilian goods to Singapore and expand the number of companies served.

Jorge Viana, president of ApexBrasil, emphasizes the importance of this partnership for a better insertion of the country in the global e-commerce market, especially in Southeast Asia, which has shown high growth potential in recent years.

ApexBrasil aims to qualify companies in the country and expand their competitiveness to increase their presence abroad, and the partnership with Shopee and Correios is an important step in this direction. Felipe Lima, responsible for Business Development at Shopee, believes that this unprecedented partnership will bring great opportunities for Brazilian entrepreneurs to expand their businesses internationally.

The company already has experience in transforming sellers into success stories, and with this collaboration, Brazilian entrepreneurs will be able to take advantage of the promising Southeast Asian market.

Brazil’s Exports Reach US$ 26.6 Billion in 2022

With the partnership between Correios, ApexBrasil, and Shopee, the expectation is that Brazilian products will conquer new markets in Southeast Asia, boosting international trade and consolidating the country’s presence abroad.

The partnership represents a strategic opportunity for Brazilian companies to take advantage of the growing interest of consumers in the Asian region for quality Brazilian products.

The external sector continues to show resilient behavior despite external and internal uncertainties and turbulence. The trade balance in December of last year was US$ 4.8 billion, according to data from the Foreign Trade Secretariat (Secex). The value of exports reached US$ 26.6 billion, while imports totaled US$ 21.9 billion.

Correios, ApexBrasil, and Shopee Join Forces to Expand Brazilian Market in Southeast Asia in Unprecedented Partnership

Correios, ApexBrasil, and Shopee Establish Partnership Focused on Expanding Brazilian E-Commerce to Various Southeast Asian Countries.

Agreement Between Correios, Shopee, and ApexBrasil Foresees Several Initiatives

Partnership Focuses on Better Insertion of the Country in the Southeast Asian Market

Brazil’s Exports Reach US$ 26.6 Billion in 2022

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Correios, ApexBrasil, and Shopee Join Forces to Expand Brazilian Market in Southeast Asia in Unprecedented Partnership

Correios, ApexBrasil, and Shopee Establish Partnership Focused on Expanding Brazilian E-Commerce to Various Southeast Asian Countries.

Agreement Between Correios, Shopee, and ApexBrasil Foresees Several Initiatives

Partnership Focuses on Better Insertion of the Country in the Southeast Asian Market

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