From 8,000 to Over 300,000 Users in Two Years: Armored Car App Explodes 3,600% in São Paulo and Attracts Audience Beyond the Elite

Written by Romário Pereira de Carvalho

Published on 29/09/2025 at 22:45

Imagem: Divulgação / Rhino

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Armored Rides Service Grows in São Paulo, Reaches Over 300 Thousand Users in 2025, But Prices Are Still Alarming

In the last two years, a new app-based transportation model has gained traction in São Paulo. It is the armored car service, which has ceased to be exclusive to entrepreneurs and authorities to cater to an increasingly broader audience.

The numbers show the extent of the growth: from 8 thousand users in 2023, the platform jumped to over 300 thousand in 2025.

Safety As A Priority

The expansion of the service primarily occurs in the upscale neighborhoods of the capital. Jardins, Higienópolis, and Vila Nova Conceição account for a significant portion of the demand.

ARTICLE CONTINUES BELOW

The Voice Of Armored Drivers

Driver Jânison Ribeiro has been working in the armored fleet for a year and a half. He claims that the search for safety is always the main argument of passengers.

“We hear a lot, right? The customer gets into the car commenting. Depending on the neighborhood or the time, if they feel any insecurity, they prefer to use the armored service. They often say that the service has arrived at the right time because something different was missing compared to other apps,” he said.

Passenger Experience

Among the frequent users is content creator Renata Porto. She learned about the platform online and, after experiencing an attempted robbery in 2024, will not forgo the protection.

“I have already had a scare in traffic. Thank God nothing happened, but I don’t want to relive that. I feel unsafe in São Paulo, especially when I return alone from a restaurant or bar. Today, I only use armored services because, as a woman, it weighs even more,” she reported.

Incident-Free Operation In The Armored Car App

Since its official launch in October 2023, the company has not recorded any cases of attacks against the vehicles.

According to Rhino, responsible for the service, the profile of the audience varies, but executives and clients who travel at night represent the majority of the rides.

The company’s CEO, Daniil Sergunin, states that the armor provides not only protection but also convenience.

“All ill-intentioned people can identify from afar when a car is armored. They don’t waste time with this type of vehicle. Some clients get in, open their computers, and participate in a meeting inside the car, knowing that nothing will happen,” he emphasized.

Prices And Reality Of The Streets

Despite the expansion, the numbers from the Public Security Secretariat show a decrease in robbery records in the areas served.

In Jardins, the reduction reached 35% compared to 2024. In Higienópolis, the drop was 36%. In Vila Nova Conceição, the decrease was 0.8%.

These indices help to explain why some residents continue to choose armored cars. After all, the perception of risk remains high, even with the statistical improvement.

Therefore, while the high price restricts access, the sense of security drives demand. The trend, at least for now, is that the service will continue to grow in São Paulo.

With information from CBN.Globo.

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From 8,000 to Over 300,000 Users in Two Years: Armored Car App Explodes 3,600% in São Paulo and Attracts Audience Beyond the Elite

Armored Rides Service Grows in São Paulo, Reaches Over 300 Thousand Users in 2025, But Prices Are Still Alarming

Safety As A Priority

The Voice Of Armored Drivers

Passenger Experience

Incident-Free Operation In The Armored Car App

Prices And Reality Of The Streets

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From 8,000 to Over 300,000 Users in Two Years: Armored Car App Explodes 3,600% in São Paulo and Attracts Audience Beyond the Elite

Armored Rides Service Grows in São Paulo, Reaches Over 300 Thousand Users in 2025, But Prices Are Still Alarming

Safety As A Priority

The Voice Of Armored Drivers

Passenger Experience

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Prices And Reality Of The Streets

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