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The 2002 Defender of Ronaldo Fenômeno, Equipped with a Sunroof, Rearview Camera, and Massage Seats, Was Delivered to Tcar, Announced as an Exclusive Piece, and Was Sold in Just One Hour After Bidding Among Interested Buyers
The 2002 Land Rover Defender belonging to Ronaldo Fenômeno was put up for sale by Tecar and negotiated in about an hour, after bidding among interested parties, with a final price announced of R$ 350 thousand.
The episode gained attention after the vehicle was showcased by the TCAR channel, which covered the arrival of the car at the dealership and the expedited negotiation process.
Direct Request for Sale and Arrival at the Dealership
According to the report presented, Ronaldo asked Tcar to handle the sale of the vehicle, which had been idle, despite being a cherished car that was regularly maintained.
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The Defender was taken to Tecar, where it became part of the inventory as a model treated as an exclusive piece, both for its configuration and its ownership history.
Right from the presentation, the car was described as a “gem,” appealing to collectors and enthusiasts of classic off-road vehicles, especially from the Defender line.
A Rare and Valued Model Among Enthusiasts
The 2002 Defender is considered difficult to find in the Brazilian market, especially in good condition, according to an evaluation made during the presentation of the vehicle.
Even without considering the previous ownership, the model already has high demand, which contributes to quick liquidity when it appears for sale.
The direct association with the former player further increased interest, turning the car into an item viewed as an investment by potential buyers.
Customizations and Highlighted Items
The interior of the vehicle received special attention during the promotion, with custom seats featuring the inscription “R9,” a historical reference to Ronaldo’s nickname.
Among the mentioned features are a sunroof, rearview camera, and a massage system in the seats, unusual items for a model of that year.
Some components were noted as not being factory original but were integrated into the car over time, without compromising the overall integrity, according to those responsible for the sale.
Year, Mileage, and Mechanical Condition
The vehicle is from the year 2002 and had the mileage reported in the range of 111,000 to 114,000 kilometers, numbers considered low for a diesel car of this category.
The Defender was presented as recently serviced, with maintenance up to date, reinforcing the perception of robustness typical of the model, known for severe use and long durability.
During the tests shown, the car was described as functional, with manual controls and behavior consistent with a classic utility vehicle.
Discussion on Price and Sales Strategy
Initially, market values close to R$ 200 thousand were mentioned for similar Defenders, without celebrity history and without specific customizations.
The team involved assessed that the exclusivity justified a higher price, reaching R$ 300 thousand as a base for the owner.
With invoice costs, taxes, and store margin, the price announced to the public was set at R$ 350 thousand.
Announcement on Social Media and Buyer Rush
The car was promoted on the social media of Tcar and Tecar, with videos and images highlighting the history, interior details, and the exclusive character of the vehicle.
Shortly after the publication, contacts from interested buyers began to arrive, with some trying to reserve the car immediately.
The adopted rule was clear: the sale would be guaranteed to whoever sent the financial deposit first, without the possibility of informal reservation.
Sale Determined by a Difference of Minutes
Two buyers sent signals with a difference of approximately one minute, which generated disputes and complaints, according to reports made during the process.
The store maintained the established criterion, confirming the sale to the first customer who formalized the initial payment.
The second interested party was put on a waiting list, in case of withdrawal, which did not occur until the announced closure.
Buyer and Conclusion of the Deal
The confirmed buyer is from Espírito Santo and stated that he had been following opportunities to purchase a Defender with this profile for years.
The negotiation was concluded quickly, with the sending of documents and payment confirmation, completing the process still on the same day of the announcement.
Thus, Ronaldo Fenômeno’s Defender left the dealership in about an hour, reinforcing the impact of the former player’s name in the market for exclusive vehicles.
Repercussion and Expectation of Appreciation
The lightning sale was used as an example of the appreciation potential of cars with documented history and ownership by public figures.
According to the presented evaluation, vehicles of this type tend to appreciate over time when maintained in original condition and well conserved.
The episode also strengthened the visibility of Tecar and Tcar, who associated the case with their ability to quickly sell items considered unique in the market.
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