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The Operation Of The New Ceramics And Sanitary Metals Factory Of Docol In MG Is Scheduled For The First Quarter Of 2023 And Promises To Generate More Than 4 Thousand Jobs
The major exporter of ceramics and sanitary metals in Latin America, Docol, after achieving the best sales figures (about 20% increase), announced that it will open a new factory in MG. Originating from Santa Catarina, it estimates a revenue above R$ 800 million. The company’s revolutionary profile, focused on design, innovation, and sustainability, along with its constant attention to consumer needs and market expansion of other companies, has made it a reference in Brazil and other countries in Latin America. Docol has a high average regarding the generation of new jobs in the area.
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New Docol Factory In MG Promises To Generate More Than 4 Thousand Jobs
According to Guilherme Bertani, president of Docol, the investment will come from the company’s own profits, also mentioning new acquisitions that are currently underway.
In addition to the construction of the new ceramics and sanitary metals factory in MG, Bertani also talked about the production of sanitary metals in Joinville and the inauguration of the showroom in SP. Recently, Docol went through a process of acquiring one of the factories of the Swiss multinational Franke, in Joinville, as well as managing one of the factories of Mekal in São Paulo in 2019.
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Bertani emphasized that Docol will also enter new product categories, expanding its portfolio, which currently includes more than 2,400 items available on the market. The company aims to increase its international visibility, also facilitating the generation of new jobs and income. Docol currently exports its products to over 30 countries.
The Future Of Docol’s New Facilities In MG
Docol expects that when the MG factory is operational between 2023 and 2024, it will continue to make substantial investments to further expand its brand name.
According to Guilherme Bertani, about R$ 300 million will be invested over four phases of the greenfield project, which involves the union between Docol and other factories in the area. He also highlighted the increase in production capacity to over 300,000 products per month, ensuring around 500 direct jobs and 4,000 indirect jobs in the region.
Learn More About The Company’s Work Specializing In Sanitary Metals
Docol currently employs over 2,000 employees, and its portfolio is constantly refreshed, launching 20 to 30 products each year. Bertani takes pride in discussing the company’s history of over 60 years.
Docol was the first company to launch the famous unlimited warranty for sanitary metals in the Brazilian market, a feature highly sought after by consumers when making purchases in this area.
The company remains the only one in this segment that offers such a benefit. One particularly successful line in the market is the DocolOzônio line, which mixes gas with water, providing convenience in eliminating 99% of bacteria and 75% of pesticides from food. The DOC line of faucets and kitchen accessories features rubberized spouts, along with various color and finish options, which are consistently replicated by surrounding competitors.
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