The operation of the new Docol sanitary ware and metal fittings factory in MG is scheduled for the first quarter of 2023 and promises to generate more than 4 jobs
The great exporter of vitreous china and metal fittings in Latin America, Docol, after obtaining the best sales rates (about 20% increase), announced that it will open a new factory in MG. Originally from Santa Catarina, it is estimated that it will reach revenues above R$ 800 million. The company's revolutionary profile, focused on design, innovation and sustainability, in addition to being always attentive to the needs of consumers and the expansion of other companies in the market, made the company a reference in Brazil and other Latin American countries. Docol has a high average regarding the generation of new jobs in the area.
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New Docol factory in MG promises to generate more than 4 thousand jobs
According to Guilherme Bertani, president of Docol, the investment will come from the company's own profit, in addition to also mentioning new acquisitions that are in progress.
In addition to the construction of the new bathroom fixtures and fittings factory in MG, Bertani also spoke about the production of bathroom fixtures in Joinville and the inauguration of the showroom in SP. Not long ago, Docol went through a process of acquiring one of the factories of the Swiss multinational Franke, in Joinville, in addition to also running one of the Mekal factories, in São Paulo, in 2019.
Bertani pointed out that Docol will also enter new product categories, expanding its portfolio, which currently has more than 2.400 items available on the market. The company also intends to increase its international visibility, also facilitating the generation of new jobs and income. Docol currently exports its products to over 30 countries.
The future of Docol's new facilities in MG
Docol's expectation, when the MG plant is operational between 2023 and 2024, is to continue with high investments to increasingly expand its brand name.
According to Guilherme Bertani, around BRL 300 million will be invested over the four phases of the project greenfield, which is the union between Docol and other factories in the area. He also highlights the increased capacity to produce more than 300 products per month, guaranteeing around 500 direct jobs and 4.000 indirect ones in the region.
Learn more about the work of the company specializing in metal bathroom fixtures
Docol currently employs more than 2.000 people and its portfolio is always being renewed, launching 20 to 30 products per year. Bertani takes pride in talking about the company's more than 60-year history.
Docol was the first company to launch the famous unlimited warranty on metal bathroom fittings on the Brazilian market, a feature much sought after by consumers when making purchases in this area.
The company remains the only one in this segment that offers such a benefit. A very successful line on the market is the DocolOzônio line, which mixes gas with water, making it practical to eliminate 99% of bacteria and 75% of pesticides from food. The DOC line of faucets and accessories for the kitchen has spouts made of rubberized material, in addition to several options of colors and finishes, being constantly replicated by the competition that surrounds it.
