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Innovation in the Mineral Sector Marks First Gravel Sale via E-Commerce in Brazil, Transforming Logistics in Mining.
The Calcário Terra Branca, a mining company based in Vila Propício, made history in the sector by becoming the first Brazilian company to complete a gravel sale through e-commerce in mining.
Thus, the operation took place in January of this year, when 56 tons of the material were sold entirely digitally to four different customers, without direct contact between buyer and seller.
This negotiation was made possible thanks to an online platform developed by Minerion, which specializes in technology for the mineral sector.
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The system allows the entire process — from registration to payment and delivery scheduling — to be done in a digital environment, representing a concrete advance in the digitalization of mining in Brazil.
Online Gravel Sale Eliminates Steps and Reduces Bureaucracy
According to Calcário Terra Branca, the system went live on January 5th and showed immediate results.
“We launched the platform on January 5th and, within four days, we sold 56 tons of gravel to four different customers,” celebrated the company’s billing supervisor, Alisson Gabriel.
The first buyer utilized all the features of the system autonomously.
“He registered, made the purchase, paid through PIX, and decided which day and time he wanted to receive the product,” explained Minerion’s president, Ivan Pereira.
This model represents a milestone of innovation in the mineral sector, especially in a market historically reliant on face-to-face negotiations, phone calls, and manual processes.
Logistics in Mining is the E-Commerce Differentiator
According to Pereira, the big challenge of logistics in mining has always been adapting e-commerce to the sector’s specificities, which works with large volumes and heavy transport.
“E-commerce for the mining environment has logistics as its main attraction.
Thus, the commercial arrangement is simple: the product has a price and characteristics. The problem is how you receive it,” he stated.
Unlike traditional e-commerce, the platform allows the customer to choose the type of vehicle, the volume per load, and even different dates for each delivery.
“You can buy three loads to be received on different days,” he highlighted.
Digitalization of Mining Closes the Gap Between Producer and End Customer
Another direct impact of e-commerce in mining is the commercial visibility of regional mining companies. With the virtual store active, the focus shifts to digital positioning.
Thus, after implementation, the mining company can invest in Google ranking, ensuring that local customers can easily find products like gravel.
“Anyone in the region searching for their products appears prominently,” Pereira noted.
This strategy reduces intermediaries, increases the producer’s margin, and improves the buyer’s experience, reinforcing innovation in the mineral sector.
Model Dispenses Credit Analysis and Accelerates Sales
Another differentiator pointed out by Minerion is the direct payment model, without credit analysis, something still uncommon in the sector.
“Payment is direct, without needing credit analysis. In mining, we are not accustomed to using credit cards,” Pereira explained.
This format makes the gravel sale faster and safer, especially for customers in the construction sector and infrastructure projects that require speed in supply.
E-Commerce in Mining Expected to Reach 25 Companies by February
Currently, three mining companies are either operating or finalizing the implementation of the platform.
All were already clients of Minerion, which has been in the sector for nearly 30 years and serves over 370 mining companies in Brazil.
The expectation is for accelerated growth.
“The expectation is that Minerion will end February with 25 companies already with active operations,” Pereira stated.
According to him, the rapid adoption proves that digitalization of mining has ceased to be a trend and has become a strategic necessity for competitiveness.
Innovation in the Mineral Sector Redefines Market Relations
For Minerion, the central objective of the project is to make the market more efficient and accessible.
“The central point is to benefit the market so that it can do business in a more streamlined, more convenient way, always thinking of the end customer,” Pereira concluded.
With immediate results and strong acceptance, e-commerce in mining emerges as a new standard for gravel sales.
See more at: Company Develops First E-Commerce for Mining Products
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