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The Ford F-Series Is the Best-Selling Truck in the World, with Over 40 Million Units Sold. Discover Why It Surpassed Hilux, S10, and Triton and Became the Best-Selling Truck in History.
When it comes to the best-selling vehicles in the world, names like Toyota Corolla, Volkswagen Golf, or even the legendary Hilux immediately come to mind. But few people know that the best-selling truck in history is not Japanese, nor is it a popular model in Brazil until recently. The best-selling truck in the world is the Ford F-Series, a line of trucks that, since its launch, has already surpassed the impressive mark of 40 million units sold globally.
With over 70 years of uninterrupted production, the F-Series is a true automotive legend. Its success goes far beyond American roads: it has conquered demanding markets, won numerous awards, and recently started to gain traction in Brazil with its modern and robust versions. It surpassed Fusca, Hilux, and Civic: the best-selling car in the world is Japanese, has already exceeded 50 million units, and is also a hit among Brazilians
Next, you will understand why the Ford F-Series is considered the best-selling truck in the world, how it surpassed names like Hilux, S10, and Triton, and what secrets make this model a global phenomenon for almost a century.
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The Brazilian Navy puts on a show in a complex operation in the Atlantic and rescues an African ship adrift for almost 60 days, with 11 crew members, a rudder failure, no communication, environmental risk, and a mission 1,200 km from the coast.
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A 68-meter tower, which housed a historic brewery in the heart of Germany’s port, balances on a small base and uses activated core concrete for cooling that reduces the need for air conditioning.
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For decades, a 50-kilometer ring structure in the middle of the Sahara has puzzled scientists: visible from space, it reveals layers of millions of years and turns the desert in Africa into a geological mystery.
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With an unusual prize, Japan transforms office chairs into a resistance race on the streets, the ISU-1 Grand Prix grows, fills events, and pays 90 kilograms of rice.
A Journey That Began in 1948 — and Has Never Stopped
The story of the Ford F-Series began right after World War II, in 1948. At the time, Ford launched the F-Series as part of its new line of commercial trucks, aiming to meet the needs of American farmers, workers, and small entrepreneurs.
Since then, the model has gone through 14 generations, evolving in design, power, comfort, and technology. The F line includes everything from medium trucks to super robust versions for heavy transport, such as the F-250, F-350, F-450, and F-750.
The true icon of the series, however, is the Ford F-150, the best-selling version of the entire line, which today represents over 80% of global F-Series sales.
The Best-Selling Truck in the World for 47 Consecutive Years
According to data from Ford Motor Company, the F-Series has been the best-selling vehicle in the United States for 47 consecutive years. Moreover, it has been the best-selling truck in the world since the 1970s.
According to the specialized publication Automotive News, the F-Series has sold over 40 million units since its debut, surpassing any other vehicle in the truck segment — and also most passenger cars.
For comparison:
- Ford F-Series: +40 million units
- Toyota Hilux: ~20 million units
- Chevrolet S10 (Colorado in some countries): ~7 million
- Mitsubishi Triton/L200: ~6.5 million
In other words, the Ford F-Series has sold more than double the Hilux, its main global competitor.
But After All, Why Does the Ford F-Series Sell So Much?
There are several factors that explain the success of the best-selling truck in history. Here are the main ones:
Extreme Versatility
The Ford F-Series caters to everyone from consumers looking for a truck for personal use to large companies that need trucks for heavy transport. There are dozens of configurations for body style, engine, drive, and trim.
Constant Innovation
With each generation, Ford incorporates cutting-edge technologies. The F-150 was the first truck to use an aluminum body to reduce weight without compromising strength. It was also a pioneer in the inclusion of turbocharged V6 EcoBoost engines and, more recently, the creation of the F-150 Lightning, the fully electric version.
Recognized Durability
American consumers trust the robustness of the F-Series. Models manufactured 20 or 30 years ago are still running in perfect condition, reinforcing the brand’s reputation.
SUV Comfort with Truck Power
The modern versions of the F-150 offer luxury SUV finishes, with leather seats, multimedia screens of up to 12″, onboard Wi-Fi, and semi-autonomous driving assistants — all without losing their load and traction capacity.
The Ford F-Series in Brazil: Has It Also Conquered Brazilians?
Yes, although the Brazilian market has historically favored smaller trucks, like the Fiat Strada and Toyota Hilux, the F-Series has started to gain traction among rural producers, entrepreneurs, and premium off-road enthusiasts.
The F-250, officially sold in Brazil from 1999 to 2012, became an icon among truck drivers and farmers for its power and durability. Even out of production, it is still seen as a legend in the countryside.
In 2023, Ford announced the return of the F-Series to Brazil with the launch of the F-150 Lariat and Platinum, both imported from the United States with a V8 5.0 engine and premium finishes. Despite the high price (around R$ 470,000), the model has found a loyal and passionate audience.
Meet the Most Famous Versions of the Ford F-Series
● F-150 (Main Version)
- Engines: V6, V8, hybrid, and electric
- Drive: 4×2 or 4×4
- Towing Capacity: up to 6,350 kg
- Highlights: luxury SUV comfort with truck power
● F-250 and F-350
- Used for heavy-duty services, construction, and agribusiness
- Turbo-diesel engines of up to 1,300 Nm of torque
- Load capacity over 1,000 kg and full-time 4×4 drive
● F-150 Lightning (Electric)
- Launched in 2022
- Range of up to 515 km
- Instant torque of 1,050 Nm
- Ability to charge tools and even homes in emergencies
The Ford F-Series Is Also an Icon of American Culture
More than just a vehicle, the F-Series is considered a cultural symbol of the United States. It appears in movies, TV shows, country music, and is often associated with rural lifestyle and work culture.
Great personalities like Barack Obama, George W. Bush, and even Hollywood stars have been spotted driving their F-150s — which reinforces its image as “the truck for everyone.”
And How Much Does the Best-Selling Truck in the World Cost?
Prices vary widely depending on the version:
- F-150 XL (entry-level in the U.S.): starting at US$ 36,000
- F-150 Raptor (sport off-road): around US$ 78,000
- F-150 Lightning (electric): between US$ 50,000 and US$ 90,000
- F-150 Platinum (sold in Brazil): around R$ 470,000
Even with a high price, demand has been strong — especially in the North American market, where the truck is financed for up to 84 months with attractive rates.
The Rivalry with Hilux, S10, and Triton
The Toyota Hilux, Chevrolet S10, and Mitsubishi L200 Triton are leaders in markets like South America, Asia, and Oceania. However, none of them have come close to the global scale of the F-Series.
Here’s the comparison:
| Model | Total Units Sold | Origin |
|---|---|---|
| Ford F-Series | +40 million | U.S. |
| Toyota Hilux | ~20 million | Japan |
| Chevrolet S10 | ~7 million | U.S./Brazil |
| Mitsubishi Triton | ~6.5 million | Japan |
In absolute sales terms, the Ford F-Series reigns supreme, with almost double the number of the second-place contender.
F-Series in the Future: Electrification and Artificial Intelligence
Ford’s plan for the future of the F-Series includes:
- Increased production of the Lightning (electric)
- Inclusion of BlueCruise autonomous driving systems
- Reducing emissions and improving fuel economy
- Remote updates (OTA) with new software features
With this, the brand aims to maintain its leadership in the truck segment for decades to come, adapting to the environmental and digital demands of the 21st century.
The Ford F-Series is not just the best-selling truck in the world — it is a phenomenon of the automotive industry, American culture, and utility vehicle engineering. Its combination of robustness, versatility, comfort, and innovation makes it unbeatable for nearly 80 years.
With over 40 million units sold and a growing presence in Brazil, including the return of the F-150, the best-selling truck in history still has much ground to conquer.
Também não entendi nada , Ford série ?
Comparar um geração e falar que é mais vendida ?? E quantos gol foram vendidos então se somarem todas as gerações?? Com certeza nenuha outra marca vendeu , sou mais a Hilux .. o resto e resto , isso é dor de cotovelo…
Comprei duas camisas e estou esperando até hoje não me entregaram
Que? Comprou camisas onde?
Eu não gosto dessa Toyota os EUA tá certo de fazer protecionismo e não deixar aquela capotalux entrar lá a pior coisa é o governo deixa estrangeiros roubar mercado das nacionais. Os japas q se lasque
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