Portuguese 
English 
Spanish 
2 min of reading 
1 comment 
Rumors Indicate That Elon Musk Is Negotiating a $200 Million Deal to Rename the Flamengo Stadium as Starlink Arena, Strengthening His Presence in Brazil and the Satellite Internet Market.
In recent days, a rather unusual topic has stirred social media and spiked searches on Google: billionaire Elon Musk, owner of companies like Tesla, SpaceX, and Starlink, was associated with Flamengo, one of Brazil’s largest football clubs. But what exactly connected these two very different worlds?
What Connected Elon Musk to Flamengo?
It all started with a video from journalist David Sharp, of the Antenados na Jogada channel. In his post from January 1st, he claimed that Elon Musk was interested in acquiring the naming rights to the Flamengo stadium. The idea would be to rename it as Starlink Arena for an impressive $200 million!
According to Sharp, the entrepreneur’s goal would not only be to display his brand, but to strengthen Starlink’s presence in Brazil. With fierce global competition in the satellite internet sector, a deal of this magnitude would put Musk’s name even more in the spotlight here.
-
Created by George Lucas with over $1 billion, a futuristic museum in the shape of a spaceship with 1,500 curved panels is about to open in Los Angeles and will house one of the largest private collections of narrative art in the world.
-
Couple shows how they built a retaining wall on their property using 400 old tires: sloped land turned into plateaus, tires are aligned, filled, and compacted with layers of soil, with grass helping in support and at almost zero cost.
-
Engineer explains drainage during the rainy season: the difference between surface water and deep water, ditches, gutters, and water outlets on the road, as well as drains and drainage mattresses, to prevent erosion, aquaplaning, and flooding at the construction site today.
-
With 55 floors, 177 meters in height, a 15-meter walkway between the twin towers, ventilated facade, and 6,300 m² of leisure space, Ápice Towers already has one tower completed and another nearly at the top.
Why Would Elon Musk Invest in Flamengo?
Elon Musk has already shown interest in Brazil, including his visit to the country in 2022 to discuss connectivity in remote areas of the Amazon. Associating his brand with Flamengo would be a masterstroke to reach millions of fans and boost Starlink’s business in the country.
Flamengo is an enormous brand, with one of the largest fan bases in the world. For Musk, entering the world of football would be a unique opportunity to conquer new markets, in addition to emotionally connecting with a passionate audience.
The Media and Fan Response
After the video was released, the news went viral on Flamengo-focused sites and blogs. Many fans celebrated the possibility of a billion-dollar investment, while others viewed the idea with skepticism, thinking it was too good to be true.
So far, Elon Musk has not commented on the matter. Known for using his account on X (formerly Twitter) to comment on various topics, the entrepreneur has neither confirmed nor denied the alleged negotiation.
Could This Happen?
Investing $200 million in naming rights is feasible for someone like Elon Musk, but it would require complex negotiations. Flamengo, in turn, would have a significant interest, as this amount could pay off a large part of the stadium’s debts.
For Musk, it would be a chance to reinforce the Starlink brand and expand his business in Brazil. For Flamengo, besides financial relief, the partnership would elevate the club to an even higher level on the global stage.
Golpe de mestre , ambas as partes serão felizes , uma história escrita.