Jaguar says it will only produce electric cars by 2025 to reduce CO2 emissions
British automaker Jaguar Land Rover (JLR) says its luxury brand Jaguar will be made up of all-electric cars by 2025 to reduce CO2 emissions into the atmosphere.
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Jaguar's ambitious plans and reduction of CO2 emissions
Jaguar's plans are ambitious, but the automaker has been slow to embrace the electric car model. The only fully electric car so far is the Jaguar I-Pace SUV, which Bloomberg notes that it has struggled to make inroads against more established electric car makers. Even so, the car is built by a contractor rather than being produced by JLR in-house. The company had to pay a £35 million (about $48,7 million) EU fine for failing to meet CO2 emissions targets last year.
The company's shares rose as much as 3% after the announcement of electric cars
Jaguar says its electrical plans for Jaguar would center on the Solihull factory, but has abandoned plans to build the brand's flagship XJ at its facility in Castle Bromwich, central England.
Bollore, who took over as CEO in September, said the Castle Bromwich factory would focus on "non-production" activities in the long term. He provided few details.
Jaguar has said it will spend around £2,5 billion ($3,5 billion) annually on electrification technologies and developing connected vehicle services with a focus on CO2 reduction.
Architectures and engines: three platforms, electric focus
To support the electric transition, Jaguar will use three architectures: two dedicated to Land Rover and a new pure BEV platform that will be exclusive to Jaguar, details of which will follow in later data.
Future Land Rover models will be built on the basis of the Modular Longitudinal Architecture, which allows for combustion engines and EV models, and the "electric-biased" Modular Electric Architecture (EMA), which can also "support advanced electrified combustion engines".
The company claims that moving to three platforms and consolidating the number of platforms and models produced per factory will help the company "set new benchmarks in efficient scale and quality for the luxury sector."
