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Initially, realme wants to establish products from the four Asian factories of the brand (China, India, Bangladesh, and Indonesia) and consolidate in e-commerce.
After the success of Xiaomi and Huawei in Brazil, another Chinese brand that is already a sensation worldwide arrives in Brazil. The technology company realme, from China, announced its interest in opening a smartphone factory in Brazil. The company entered the Brazilian market earlier this month in partnership with B2W, which sells smartphones.
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The Chinese brand entered the Brazilian technology market by presenting the realme 7 and 7 Pro smartphones, the realme Watch S smartwatch, and the realme Buds Q earphones. However, still this year, the company is expected to launch 12 smartphones and another 20 AIoT (Artificial Intelligence of Things) products in Brazil.
The company did not reveal the items, but the Chinese brand’s portfolio includes segments such as audio, wearables (technology items to wear), and home. In China, realme sells everything from 4K televisions to backpacks, including electric toothbrushes and smart security cameras.
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Smartphone That Charges in 34 Minutes
Among the main products of the Chinese brand is the realme 7 Pro, a smartphone that brings a new charging concept. In addition to an excellent price, the realme 7 offers quality in its cameras and charging speed — its charging system promises to fill the phone’s battery in 34 minutes, and its cameras are optimized for good night photos.
Investments – realme Wants to Establish a Factory in Brazil in Up to Five Years
Despite acknowledging the strong competitors it will face, such as Samsung, Motorola, Apple, Asus, realme remains optimistic and aims to establish more solid foundations in Brazil.
Initially, the company wants to establish products from the four Asian factories of the brand (China, India, Bangladesh, and Indonesia) and consolidate in e-commerce.
In the medium term, it aims to establish its factory in the country: “We want to build a factory in Brazil within five years and advance in Latin America,” says Sherry Dong, the brand’s marketing director.
About realme
realme started in India, where it already has the third-largest market; it advanced throughout Southeast Asia, becoming the market leader in the Philippines; and has also captured 13% of the Chinese market.
It then began an expansion movement towards the West, arriving in Europe through Spain and Poland last year. Now, in 2021, the company is targeting Brazil and the United States to continue gaining ground over competitors.
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