English 
Spanish 
2 min read 
5 comments 
The French automaker discontinues two traditional models, while reinforcing its focus on SUVs, in line with new market trends
A Renault announced the end of production of Sandero in Brazil, ending an era of 17 years for one of its most iconic models.
The decision is part of the automaker's strategy to focus on more profitable segments and follow market trends.
With this, the compact SUVs become the automaker's main focus, reflecting a growing demand for more spacious and versatile vehicles.
- Elon Musk says he is 'shocked' by the level of hate and vandalism happening against Tesla
- Man calls police to report wrong-way driver — turns out he was the one going the wrong way
- Used Honda automatic car gets up to 14,1 km/L and costs less than R$85 thousand! Discover the main features of the used Honda Fit EXL 1.5 Automatic 2019
- Royal Enfield Himalayan 450: Official launch in Brazil
History and legacy of Sandero in the Brazilian market
Launched in 2007, Renault Sandero quickly became a favorite among Brazilian consumers.
Developed by Dacia, a subsidiary of Renault, the model won over many buyers with its accessible and robust design.
Over the years, the Sandero has been offered in several versions, including the adventure version. stepway and the sporty one Sandero RS, which attracted both ordinary consumers and speed enthusiasts.
Changes in Renault's production line
The automaker also announced the end of production of the pickup truck oroch with engine TCe 1.3 Flex, but reassured consumers by confirming that versions with the engine 1.6 will continue to be manufactured and sold in the Brazilian market. This decision ensures the continuity of the model in the brand's portfolio, maintaining its presence in the country.
Renault's strategy for the future
By deciding not to bring the latest generation of Sandero, launched in 2020 in Europe, the Renault is reacting to changing consumer preferences, who are increasingly inclined to choose compact hatchbacks less frequently.
Instead, the automaker is betting on compact SUVs, which have demonstrated greater potential for growth and popularity in the current market.
Impact and expectations on the automotive market
The end of production of Sandero in the factory of Sao Jose Dos Pinhais, in Paraná, marks an important transition for the Renault in Brazil.
By adjusting its offering, the company seeks to position itself competitively, meeting the demands of the modern consumer.
With the continuity of Oroch 1.6, Renault maintains a diversified offering, reinforcing its commitment to offering vehicles that align with the preferences of the Brazilian market.
This change in strategy not only highlights the evolution of the automotive market, but also the ability of Renault to adapt to new trends, ensuring that your products remain relevant and competitive.
SOURCE: NEWSMOTOR
I liked it so much that I said goodbye to Renault today, exchanging my Sandero for a Hb20s.
Interesting, in Europe the new generation of Sandero is breaking sales records and here the best-selling cars are precisely the compact hatchbacks. Could it be that the Europeans are **** and we are the ones who are smart?? But they prefer to produce the so-called compact SUVs because that is the preference of the consumers, quite contradictory, in fact it is so contradictory that they said they wanted to distance themselves from Dacia, but the Kardian is nothing more than the European Dacia Stepway, same engine, same platform, same interior and on top of that the new Dacia Duster and Dacia Oroch are coming. Renault is lost and only loses customers like me.
The latest generation of the Sandero in Europe would be a success here in Brazil.