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Operational Excellence in the Brazilian Industry Is Essential to Increase Competitiveness and Ensure Sustainability. Invest in Technology to Optimize Production and Overcome Challenges.
The quest for operational excellence has become increasingly prioritized for companies that want to stand out in the market. Operational excellence is directly linked to the efficiency and quality of internal processes, being fundamental to ensuring competitiveness and the sustainable growth of organizations.
To enhance competitiveness and achieve maximum value in their operations, companies need to invest in innovation and technology. By optimizing processes and seeking more sustainable practices, it is possible to achieve increasingly significant results and remain at the forefront of a constantly evolving market.
The Importance of Operational Excellence in the Industry
At the same time, indicators such as productivity and jobs confirm the crisis scenario in which the sector is immersed. A process of deindustrialization in the country that has been dragging on for decades: the industry’s participation in the Gross Domestic Product (GDP) national, which once reached 36%, is now around 24%.
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Challenges of Competitiveness in the Global Market
According to the National Confederation of Industry (CNI), the revenue of the Brazilian industry fell by 2.3% in the last year compared to the previous year. This revenue level is the same as in 2017. Employment levels are also stagnant. In fact, the comparison between 2023 and 2022 even shows a slight decline of 0.1%.
The New Era of Operational Excellence in Manufacturing
According to Djanclei Mota, Customer Success Manager at Cogtive, a management platform to enhance the work of Operational Excellence and Manufacturing Production teams, the country’s industry is losing competitiveness in the international market due to a loss of productivity. This loss is linked to bottlenecks on the factory floor.
To overcome this situation, Mota advocates the adoption of a concept: that of operational excellence. Industries that have implemented this concept show results that demonstrate it is the way forward.
The Benefits of Efficiency and Innovation in the Industry
‘Operational excellence is a fundamental concept in the manufacturing industry, as it aims to optimize all operations to achieve maximum efficiency, reduce waste, and improve the quality of products or services delivered to customers’, notes the expert.
Digital Transformation and Process Optimization
‘It is intrinsically linked to the pursuit of quality at all stages of the business, from the first contact with the customer to after-sales.’ Toyota, Nestlé, Adidas, and Procter & Gamble (P&G) are some of the corporations identified by Mota that have implemented practices and processes of operational excellence.
Efficiency in production and supply chain, traceability, consistent quality, innovation, cost reduction, and customer satisfaction rates are among the key results achieved.
Technological Challenges and Strategies for Sustainable Success
‘In summary’, he argues, ‘operational excellence is a path to sustainable success, where each stage of the production process is optimized to deliver maximum value to customers and ensure competitiveness in the market’. Thus, in the executive’s assessment, it is urgent to reverse the ‘low technological investment‘ that characterizes the manufacturing sector in the country today.
Source: © Engenharia de Comunicação
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