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The most sought-after version of the compact pickup is increasingly difficult to find due to high demand, but performance and economy are winning over drivers.
A Fiat Strada Endurance has established itself as one of the most sought-after pickup trucks in Brazil in recent years.
In 2024, it was the best-selling vehicle in the country, maintaining this status since 2020, which demonstrates its growing popularity in the compact pickup segment.
However, this intense demand has also created challenges for both those wishing to purchase a unit and sellers, who face a waiting list of up to 40 days.
The high demand for the Endurance version, especially the entry-level one, has made it difficult for the model to be available at dealerships.
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But what explains so much interest in the Strada Endurance? The secret lies in the combination of affordable price, robustness and features that make it ideal for those looking for a vehicle for work.
With discounts that can reach 23,4%, the model has become an excellent cost-benefit option, especially for those who opt for the simpler version.
The price of the model announced on Fiat's official website is R$111.990, but depending on the sales method, it can be purchased for around R$90, making it an attractive option for those who need a vehicle with the strength of a pickup truck, but without a high cost.
What to expect from the Endurance version of the Fiat Strada?
The Endurance version of the Strada does not aim to be a luxury model, but rather an essential vehicle for daily work.
To achieve this, it comes equipped with the most basic features, prioritizing functionality over comfort.
The pickup truck features matte black finishes, such as the front bumper, rearview mirrors and door handles, which demonstrate its utilitarian proposal.
The 15-inch wheels are made of steel, and the headlights, although efficient, use halogen bulbs, a simpler component compared to the more complete versions, which have LED headlights.
Even though the configuration is simpler, the Endurance version guarantees what is necessary for those who use the pickup truck in heavy and constant activities.
Equipment and Features: Focus on Practicality
The Strada Endurance doesn't skimp when it comes to safety.
The basic version has the two mandatory airbags (for the driver and passenger), ABS (anti-lock) brakes, EBD (electronic brake force distribution), and hill start assist.
The model also includes the stability and traction control system, with front differential lock, known as TC+, which increases safety and performance on more difficult terrain.
For those who need a pickup truck for work, the Endurance is an interesting option, offering a combination of basic features and essential safety systems.
However, simplicity is also visible inside the vehicle.
The finish is made of rigid plastic and matte black, and the seats are made of fabric.
There is no sophistication in comfort, but that is not what the Strada Endurance is about. The idea is to offer a functional and durable vehicle to face the day-to-day of those who need a pickup truck to carry cargo, not for luxurious rides.
The mirrors are manually adjustable, the windows are manual and the air conditioning is analog.
However, the version is radio-ready, which means that a sound system can be easily installed.
It is a model focused on work needs, without the luxuries of the more expensive versions.
In the cargo compartment, the Strada Endurance does not disappoint. It offers a protective bar on the rear window, a cargo bed protector, hooks for securing loads and even a ladder support, making the model even more functional.
In addition, the pickup truck has dedicated lighting in the cargo compartment, essential for working at night or in low-light environments.
With mechanics focused on endurance, the Strada Endurance is equipped with the 1.3 Firefly engine, which replaced the old 1.4 Fire from the 2024 line onwards.
The 8-valve engine, with 107 hp when fueled with ethanol and 98 hp with gasoline, offers a good balance between performance and economy.
Maximum torque is 13,6 kgfm with ethanol and 13,1 kgfm with gasoline. The five-speed manual gearbox and front-wheel drive ensure simple but efficient driving for those who need a functional and economical car.
Consumption and Autonomy: Economic Performance
The Strada Endurance also stands out for its fuel economy.
According to the National Institute of Metrology, Quality and Technology (Inmetro), when fueled with ethanol, the model does 9,1 km/l in the city and 10,1 km/l on the highway.
With gasoline, these numbers increase to 13 km/l in the city and reach 14 km/l on the highway., making the Strada Endurance one of the most economical pickups in its category.
With this autonomy, the Strada Endurance is not only ideal for those who need a vehicle for heavy work, but also offers an important advantage for those concerned about maintenance costs and the need for more economical refueling.
Growing Demand and Consumer Challenges
Despite the attractive cost-benefit ratio and the features that make the Strada Endurance an excellent option for work, the high demand has created a challenging scenario for those who want to purchase the pickup.
As mentioned before, the waiting list can reach 40 days, especially for those looking for the simplest version.
This is partly due to the growing popularity of the model, combined with the limited supply of units at dealerships.
Furthermore, the increase in the price of pickup trucks and the scarcity of models available on the market have made the search for the Strada Endurance even more competitive.
For consumers who want to purchase the model quickly, the solution may be to look for other versions or wait for stores to replenish stock.
Conclusion: A Popular and Functional Pickup Truck
The Fiat Strada Endurance remains one of the most sought-after pickup trucks in Brazil, especially for those looking for a durable vehicle with good value for money.
With its economical engine, work-oriented equipment and simple design, the pickup truck stands out as an excellent option for those who need a vehicle for everyday use, without sacrificing efficiency.
Although the waiting list is a challenge, the high demand for the model reflects its success in the Brazilian market, consolidating the Strada Endurance as a true sales success.
Have you had the chance to drive the Fiat Strada Endurance? What do you think of this simple but functional pickup truck? Share your opinion in the comments!
