Apple Accelerates Transition to eSIM on iPhone 17
Since 2022, iPhones sold in the U.S. have been only with eSIM, with no physical slot. Now this transition will be global.
The launch event for the iPhone 17 is scheduled for September 9, 2025.
The preparation of stores in the European Union began on August 31, when employees received training on eSIM via the SEED app.
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This training is set to conclude by September 5, just four days before the event, indicating strong preparation for models without a physical tray.
The highlight is the ultrathin iPhone 17 Air, but rumors suggest the change may involve the entire iPhone 17 lineup.
The information was reported by MacRumors, TechRadar, and sources like The Information and AppleInsider.
Technical and Strategic Benefits
The eSIM eliminates the SIM tray and frees up internal space. It offers more security since no one can remove it and allows for multiple profiles to be set up on a single device.
Additionally, the eSIM is managed via remote software.
This feature makes switching carriers easier and works well for traveling users.
The GSMA recognizes the technology as a disruptive innovation. It has been compatible with modern devices since 2018.
By 2025, it is expected that 98% of carriers will offer eSIMs.
Recent Chronology of Events
It is important to organize the events clearly:
- In 2022, Apple launched iPhones without a physical slot in the U.S., adopting only eSIM.
- On August 31, 2025, EU employees began training via SEED for eSIM activation.
- By September 5, 2025, this training should be completed, four days before the official announcement.
- On September 9, 2025, Apple will hold the “Awe Dropping” event. At this event, the iPhone 17 lineup, including the iPhone 17 Air, will be revealed.

Implications for Markets Like China and Future Predictions
Although eSIM is favored in many countries, markets like China face regulatory barriers.
While Apple trains the EU, it remains uncertain whether the iPhone 17 Air or other models without a slot will reach China.
This scenario is still under analysis. However, global adoption seems to be advancing.
Reports indicate that Apple may retire previous models like iPhone 16 and 16 Pro after the launch.
Therefore, Apple is moving towards a world without a physical SIM, with eSIM as the global standard on the iPhone 17.
The technical and logistical preparation of teams, design and security rationale, and well-defined timeline suggest that this will be a strategic and definitive transition.
Clearly, the iPhone 17 Air is being released without a physical slot. Very likely, the entire lineup will follow this same standard.
However, markets with different regulations, like China, may remain restricted.
Thus, it is essential to follow the event on September 9, 2025.

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