Ford Bets On More Technological Mid-Size SUVs, New Services, And Updated Design To Attract Consumers

Written by Caio Aviz

Published on 09/07/2025 at 09:28

Updated on 09/07/2025 at 09:39

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Strategy Indicates That New Generation Of SUVs Arrives To Make Its Mark

The medium SUV market in Brazil, in 2024, has become increasingly competitive. In this scenario, Ford decided to move forward with an assertive strategy.
The automaker shows that it does not intend to fall behind. Since 2021, when it announced the end of local production, Ford has changed its way of operating.
The brand has started to invest in imported models to reposition its utility vehicle line. In June 2024, new models arrived to reinforce this goal.
Additionally, the objective is to increase the brand’s participation in the segment and regain the prestige lost in recent years.

Ford Territory Receives Updates To Please Demanding Consumers

First, the Ford Territory 2025 stands out as the highlight of the new phase. Although it is still imported from China, the SUV has received improvements.
The multimedia center is new and the tech package has been updated for greater appeal. All of this aims to attract consumers looking for comfort, safety, and connectivity.
The expectation is that the new Territory will represent an advance over previous sales.
According to Ford, the goal is to double market share.
The target is to achieve this by December 2025.

Expansion Of The SUV Line Reinforces The Automaker’s Offensive

In the meantime, Ford expands its range with the launch of the Ford Bronco Sport and Maverick. The two models have been available since 2023.
This strategy diversifies options and ensures greater assertiveness against Japanese and South Korean brands. Furthermore, the automaker signals future investments in hybrid SUVs.
This bet considers sustainable trends and greater demand for less polluting engines. Industry experts, such as consultants from Bright Consulting, support this vision.
They point out that the repositioning could yield good results in up to three years.

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Expectations For 2025 Highlight Focus On Customer Experience

To achieve its goals, Ford is also investing in the purchasing and after-sales experience. Since April 2024, the authorized network has been offering subscription services.
It also provides extended test drives, following models implemented in Europe and the United States. Additionally, the brand emphasizes its commitment to quality.
Ford highlights fixed-price revisions, with no surprises for the customer.
Slogans alone are not enough. Therefore, Ford seeks a discourse that matches the practice. It wants to avoid unrealistic promises or confusing information.

Market Outlook Shows A Positive Scenario In Full Evolution

Finally, by the end of 2025, the medium SUV segment is expected to grow more than 8% in Brazil.
In light of this, Ford wants to expand its dealership network in strategic capitals. The focus is especially on the South and Southeast.
Moreover, the brand wants to ensure sufficient stock to meet high seasonal demand. Therefore, the strategy will be closely monitored.
Ford reinforces that transparency will be the rule to maintain the automaker’s success.

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Ford Bets On More Technological Mid-Size SUVs, New Services, And Updated Design To Attract Consumers

Strategy Indicates That New Generation Of SUVs Arrives To Make Its Mark

Ford Territory Receives Updates To Please Demanding Consumers

Expansion Of The SUV Line Reinforces The Automaker’s Offensive

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Expectations For 2025 Highlight Focus On Customer Experience

Market Outlook Shows A Positive Scenario In Full Evolution

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Ford Bets On More Technological Mid-Size SUVs, New Services, And Updated Design To Attract Consumers

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Ford Territory Receives Updates To Please Demanding Consumers

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