Portuguese 
Havan began as a 485 square foot store in Brusque, Santa Catarina, and four decades later opened a free museum in the company’s Administrative Center, featuring photographs, documents, advertising campaigns, artifacts, records, and interactive resources dedicated to the history of the business and Luciano Hang in Brusque.
Havan started in Brusque, Santa Catarina, in a fabric store measuring just 485 square feet, and four decades later, began to showcase part of that journey in a museum created within the company’s Administrative Center. The space features records of the business’s evolution, artifacts, photographs, documents, advertising campaigns, and materials related to Luciano Hang’s history as well.
The information was released by Havan itself in a publication dated July 1, 2026, the year the company celebrates its 40th anniversary. The Havan Museum operates next to the main megastore in Brusque and offers free admission. For larger groups, prior scheduling is required.
History Began in a 485 Square Foot Fabric Store
According to the company, its origins trace back to a small fabric store measuring 485 square feet in Brusque. From that space, Havan began a journey that, according to its institutional material, led to the expansion of the business into different regions of Brazil.
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The source does not detail all growth stages, opening dates of each unit, or current numbers of the chain in this specific publication. The focus of the material is to show the contrast between the small original store and the structure achieved over four decades.
Museum Created to Celebrate Havan’s 40 Years
The Havan Museum was developed as part of the celebrations for the company’s 40th anniversary in 2026. The space is located in the Administrative Center of the company in Brusque and is organized to concentrate various records of the business’s journey.
The goal is to preserve the memory built since the first fabric store, gathering documents and objects that represent distinct phases of the business. The museum also includes information about decisions, challenges, and moments considered important by the company throughout this period.
Luciano Hang gained his own space in the exhibition
Part of the museum is dedicated to Luciano Hang’s journey. The exhibition features elements related to his childhood, his early entrepreneurial steps, and the process that led to the creation and development of Havan.
According to the company, memories, objects, and records help reconstruct the personal and professional aspects of Luciano Hang. The publication does not specify all the items on display nor does it provide a complete inventory of the collection dedicated to the businessman.
Photographs document different phases of the business
The historical collection includes photographs taken at various moments in the company’s journey. These records help illustrate transformations in visual identity, store designs, and the operational structure over the years.
The images also serve as a reference to track the transition from a 45 m² fabric store to a national retail chain. However, the publication does not disclose the total number of photographs preserved or exhibited.
Documents help preserve corporate memory
Historical documents are also part of the collection presented to the public. They are used to contextualize decisions and events that marked different periods of Havan since its inception.
The presence of these materials transforms the museum into a physical archive of the company’s journey, allowing visitors to follow part of the business development through records produced over the last four decades.
Advertising campaigns integrate the collection
Another collection preserved at the Havan Museum includes advertising campaigns used by the company throughout its history. Communication has always played a significant role in the strategy for expansion and building the brand’s identity.
The displayed campaigns allow observers to see how the way Havan has been presented to the public has changed over the years. The source does not specify which specific campaigns are available nor how many pieces are part of this section.
Significant objects help tell the story
In addition to photographs and documents, the museum gathers objects considered relevant to various phases of the company’s history. These pieces complement the written and visual records presented to visitors.
The company does not detail all the objects present in the collection. Nevertheless, the proposal is to use physical items to bring the public closer to events that marked Havan’s evolution, creating a more concrete interpretation of the passage of time.
Interactive resources enrich the experience in the museum
The space was not structured solely as a sequence of display cases. According to Havan, interactive resources have been incorporated to make the visit more dynamic and help the public navigate different moments in the company’s journey.
These tools allow for a combination of historical collection and technological presentation. The publication does not specify which equipment or digital resources are used, but highlights that interactivity is part of the museum’s concept.
Administrative Center became the memory of the company
The chosen location also has a direct connection to the company’s history. The museum was installed within Havan’s Administrative Center in Brusque, near the flagship store.
As a result, the location where part of the company’s current operations are managed also began to preserve records of its origin. The proximity between the museum, the administrative headquarters, and the flagship store reinforces the connection between the business’s beginnings and its current structure.
Admission is free in Brusque
The Havan Museum welcomes visitors free of charge at the company’s Administrative Center. The company states that interested individuals can visit the space without an admission fee.
However, for larger groups, prior scheduling is required. The source does not provide specific operating hours in the provided publication, so this information should be confirmed directly through the company’s channels before visiting.
Four decades are now recounted in a single space
The creation of the museum brings together records produced during Havan’s 40 years in a single environment. The collection aims to reconstruct the journey from the small fabric store in Brusque to the various expansion phases presented by the company itself.
Photographs, documents, campaigns, objects, and interactive resources have become a physical timeline of the company, preserving elements that could remain scattered in private or administrative archives.
From 45 sq m to the museum that preserves the journey
Havan will celebrate its 40th anniversary in 2026, with a story that, according to the company itself, began in just 45 square meters. The new museum turns part of this corporate memory into an exhibition open to the public within the Administrative Center in Brusque.
The contrast between the small fabric store and a space created specifically to preserve 40 years of history encapsulates the mission of the Havan Museum. What stands out to you most in this journey: the beginnings in just 45 m² or the decision to transform documents, objects, and campaigns from the company into a free museum? Share your thoughts in the comments.
