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Construction Company Linked to the Tallest Building in Latin America Aims to Close 2025 with R$ 400 Million in Launches and Targets R$ 800 Million in 2026, Driving the Verticalization of Balneário Camboriú, Itapema, Porto Belo, and Curitiba in the High-End Real Estate Market
GT Home, a construction company specialized in luxury real estate in Southern Brazil, has entered a new growth cycle. The company claims to have a portfolio of land with a Potential Gross Sales Value (VGV) above R$ 10 billion, positioning itself as one of the main players in the current wave of verticalization in Santa Catarina.
According to recent reports from Brazil Economy and Folha de Curitiba, the company projects to close 2025 with around R$ 400 million in VGV launched. The goal for 2026 is to double this amount and reach R$ 800 million in new projects, a 100% growth in just one year.
GT Home is part of the GT Company ecosystem, a group that focuses operations in Curitiba, Balneário Camboriú, Porto Belo, and other cities in the South. Its operations combine construction, development, and management of premium residential projects, with a strong presence in upscale neighborhoods and waterfront locations.
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This advancement occurs against a backdrop where Balneário Camboriú and neighboring cities are already known as the “Brazilian Dubai“, thanks to the concentration of luxury residential skyscrapers, record prices per square meter, and a competition for rare land on the coast.
Accelerated Growth and Goal to Double VGV by 2026
VGV, an indicator that measures the total sales value of all units in a project, is currently the main gauge of GT Home’s strategy. With a potential VGV exceeding R$ 10 billion in its land bank, the company aims to transform this “land bank” into high-end launches over the coming years.
According to projections released by the company, the plan is to follow a launch schedule that increases VGV from R$ 400 million in 2025 to R$ 800 million in 2026, consolidating a significant leap in a luxury market considered more selective and dependent on long-term trust.
In statements to the press, the founder and president of GT Company, Geninho Thomé, emphasizes that the business model relies on “precision engineering, international design, and market intelligence,” with decisions based on data, risk management, and a focus on creating assets that generate sustainable value over time.
Expansion on the Catarinense Coast and Record-Leading Waterfront Land in Itapema
One of the most observed movements by analysts is GT Home’s arrival in Itapema, a city that is establishing itself as a new hub for the luxury real estate market in Santa Catarina.
The company owns what is presented as the largest waterfront land in the city, with 55 thousand square meters, an area that is set to host a development with the potential to figure among the largest VGVs in the country in the high-income segment.
In addition to Itapema, the construction company is increasing investments in Porto Belo, where it is developing the urban landmark Lagom Perequê, a complex that combines high-standard apartments with a large leisure area, contact with the lagoon, and over 30 thousand square meters of green and common areas. The project reinforces the focus on developments that unite nature, infrastructure, and exclusivity, a concept valued by high-income audiences.
Yachthouse, Vitra, and the Icons That Transformed Balneário Camboriú into the “Brazilian Dubai”
Balneário Camboriú already ranks in international rankings for the number of residential skyscrapers above 150 meters, many of which have been built in the most valued stretch of the coast. The city currently houses dozens of very tall buildings and holds some of the tallest residential towers in Brazil, which has been driving up the price per square meter and earning it the nickname “Brazilian Dubai.”
In this scenario, GT Home gained prominence by participating in the Yachthouse by Pininfarina, a complex of twin towers that reach approximately 294 meters in height and are among the tallest buildings in the country. In materials from the company and partners, the Yachthouse is presented as the largest residential development in Latin America, reinforcing the symbolic weight of the project in the group’s strategy.
The Yachthouse received the The American Architecture Award, awarded by The Chicago Athenaeum Museum of Architecture and Design, while Vitra, another GT Home project in Balneário Camboriú, was awarded the German Design Award, as well as recognition in awards in the United States. These titles reinforce the company’s narrative that its projects combine complex engineering, international aesthetics, and innovation in building solutions.
These developments bear the signature of the Italian Pininfarina, a traditional design studio linked to brands like Ferrari and Maserati, which is now also present in luxury real estate projects worldwide. For GT Home, associating its buildings with global names is a way to differentiate itself in a market where the client seeks status, exclusivity, and strong storytelling around the property.
At the same time, the succession of very tall towers in Balneário Camboriú and the surrounding area feeds debates about shadows over the beaches, traffic, pressure on urban infrastructure, and democratic access to the coast. Reports have already highlighted, for example, the controversy surrounding buildings that “steal sunlight” from certain stretches of the coast, showing that the advancement of verticalization is not a consensus among residents and specialists.
Curitiba, GT Building, and the Portfolio of 23 High-End Developments
Outside the coast, GT Company maintains its base in Curitiba with the GT Building unit, responsible for a portfolio of high-end residential developments in upscale neighborhoods of the Paraná capital. Among the projects announced are Casa Milano, Linea, and Casa Jobim, which focus on striking architecture, signature design, and common areas aimed at well-being and leisure.
Combining both the coast and the capital, the group claims 23 developments and over 300 thousand square meters already built, along with a workforce of over 600 direct and indirect employees. The geographical diversification between Santa Catarina and Paraná works as a strategy to reduce risks and maintain a continuous flow of launches in different markets, keeping up with the demand from high-income families and investors.
Do you think that the advancement of mega luxury developments strengthens the economy and improves urban quality or do you believe they deepen inequalities, increase the cost of living, and restrict democratic access to the Catarinense coast? Leave your opinion in the comments, share how you see the transformation of Balneário Camboriú, Itapema, Porto Belo, and Curitiba, and let us know if you would live in a skyscraper like the Yachthouse.
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