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Toyota's shocking decision shakes up the Brazilian automotive sector and raises doubts about the future of the Yaris in the market!
Recently, the Toyota made a decision that promises to cause a stir in the Brazilian automobile market. The automaker has suspended sales of the Yaris, including all its versions, such as hatchback and sedan.. This change, formally communicated to dealerships, raises many questions about Toyota's future strategies in Brazil.
Launched in 2018, the Yaris quickly won the hearts of Brazilian consumers, maintaining solid sales performance. By October 2024, 42.279 units, showing that the model has established itself as a relevant option among compact cars. However, the recent price increase, which reached R$2.600 in November 2024, signals a strategy adjustment that culminated in this suspension.
What to expect from the new Yaris Cross?
With the growth of the segment of compact SUVs, Toyota may be planning to reposition its portfolio to meet this growing demand. The Yaris cross, an SUV that will be launched in December 2024, could be the key to this new strategy.”After all, who doesn’t love a more modern, feature-rich SUV?"
- New popular car costing R$60 is a success, surpassing Onix, C3, HB20 and others to become the CHEAPEST new car in Brazil
- Will fines be issued? Average speed radars are being installed in different locations in Brazil
- New Law means that obscene gestures in traffic will result in heavy fines and loss of points on your driver's license
- New generation of the Hyundai Tucson: the national hybrid SUV that does up to 33 km/l arrives in Brazil with 252 hp of power
Production of the Yaris Cross will begin at the Sorocaba plant and the new model promises to bring significant innovations to the Brazilian market. Equipped with a 1.5 hybrid flex, it will be based on the platform DNGA, an adaptation of TNGA, designed for emerging markets. Prices are expected to range from R$130 thousand and R$160 thousand, making it an attractive option for those looking for a compact SUV packed with technology.
Toyota's strategic repositioning
This move by Toyota reflects a robust strategic repositioning, aiming to align its portfolio with market demands. In a scenario where SUVs are gaining more and more space, the automaker is betting on innovation and adaptation to consumer preferences. The arrival of the Yaris Cross marks a new era for the brand, which seeks to expand its reach with more modern and sustainable models.
In addition to expanding its product range, Toyota is reinforcing its commitment to innovation and sustainability, characteristics that consumers increasingly value. This modern approach could help capture a substantial share of the market, consolidating Toyota's presence in the Brazilian automotive sector, according to monitordomercado.
The impact of the suspension of Yaris sales for people with disabilities
Finally, the suspension of sales of the Yaris to the PCD (People with Disabilities) public is seen as part of this broader strategic movement.. Toyota may be preparing to focus on more lucrative market segments, especially with the hype surrounding the Yaris Cross. This shift could directly impact the brand's perception among consumers looking for affordable options, but it could also pave the way for a more robust portfolio that is in line with current trends.
"A Toyota is reinventing itself, and the Yaris Cross could be the next big star of the show!”With this new approach, the automaker can not only maintain its relevance, but also win new customers in an increasingly competitive market.
Biased and false report! Please correct it: The automaker has suspended sales of the Yaris PCD only, including all its versions, such as hatchback and sedan.
Everything is SUV now…
And who doesn't like (or doesn't want) a tall car, who likes a sedan or hatchback? Screw them... Adapt... And buy what they want...
And that's how station wagons were eliminated from the Brazilian market, leaving millions of "orphans" of these models... And who likes and enjoys them?? Screw them... Adapt... And buy what they want...
Regrettable…
It really is a ****mule, they want to impose the SUV on the consumer. I prefer the hatchback. So, I'll look for another brand... simple as that.
It's a waste of time to read this biased report.
I'm looking forward to seeing how this car turns out.
I want to do some tests. If you approve!
I will change the Taxi Fleet 🚖🚕
Toyota's stupidity, with the failure of the Onix - because of the belt - taxi drivers would migrate en masse to the Yaris sedan, it was supposed to remain in line for at least another year, but the Japanese don't think so, what a shame.
This reality show has been a failure for a long time, including the winner who shouldn't even participate in the final because he made a mistake in the semi-final, this channel continues to get smaller every year.
I've never seen any company take advantage of anyone on this little channel alone.