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From Used Cars to Electric, the Brazilian Automotive Market Is on the Brink of Major Changes
Finally, a relief for consumers’ wallets. The federal government announced a significant reduction in taxes in the automotive sector, aiming to revive the popular car market.
The announcement comes at a time when new vehicle prices are finally showing a decline. But the advice is clear: if you are thinking about buying a car, it might be worth waiting a little longer.
The word of the moment is “correction.” After hitting record highs last year, the car market is now pointing towards a significant drop in prices. Recent data indicates that the supply of cars is increasing, paving the way for an unprecedented market adjustment.
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Less than a Tera TSI, up to 710 km of range and charging in 9 minutes: the new BYD Song Ultra expands the Chinese brand’s bet on increasingly faster, more technological, and competitively priced electric SUVs.
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With a 1.0 engine producing 75 hp and costing less than R$ 70,000, Fiat’s car returns to the podium as the cheapest in the country; a temporary promotion for the 2026 Like version reduces the price of the Fiat Mobi.
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With a mild hybrid system of 48 V, 176 hp and a price of R$ 175,990 in the Sahara version, the new Jeep Renegade changes mostly on the inside, improves slightly in fuel consumption, and remains almost the same car.
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With a 293.5 cm³ engine and a range of up to 400 km with a 14.1-liter tank, the Honda CB 300F Twister 2026 has up to 24.7 hp, an initial price of R$ 25,150, and already exceeds R$ 29,000 in the Fipe Table.
This is corroborated by a survey from Swiss bank UBS, which points to an oversupply that will reach around 5 million vehicles in 2023.
The Impact on Electric Cars
The segment of electric cars is expected to undergo the most significant transformation. According to the same UBS survey, fierce competition and oversupply will force a price reduction in this sector.
Manufacturers like Tesla have already announced significant price cuts for their models in China. This move is expected to influence the global market, making electric cars more accessible to the average consumer.
The Turnaround in Used Cars
On one hand, while new cars are seeing falling prices, the same is observed in the used car market. Prices have dropped an average of 3.6%, creating a new dynamic that may favor those seeking more affordable options.
Despite this scenario, luxury cars seem more resilient to sharp price changes. However, even this segment is not entirely immune. Brands like Land Rover and Lincoln are already showing price reductions for their vehicles, albeit to a lesser extent.
The car market is in full turmoil, and the coming months promise to bring significant changes. According to experts like Michele Krebs from Coops Automotive, this is one of the busiest times in the recent history of the sector.
If you are thinking of acquiring a vehicle, new or used, the advice is simple: keep an eye out for opportunities, as they will arise.
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