The Potential Group Invests In The Soy Industrialization Market To Boost The Socioeconomic Development Of Paraná.
The Potential Group Surprises The Country With A Grand And Excellent Project That Promises To Boost The Growth Of The State Of Paraná And Contribute To The Economic And Social Development Of The City Of Lapa (PR). This Is The Largest Investment In The Coming Years, Combining Technology, Sustainability, And Quality, Establishing Itself As A Reference In Global Technological Development And A Unique Factor In The Brazilian Agribusiness Sector. The Current Moment Is One Of Preparation For The Construction Of One Of The Largest Soy Crushing Facilities In Brazil, And The Potential Group Is Determined To Leave Its Mark On The Industry Once Again.
This New Enterprise By The Potential Group Will Involve An Investment Of R$1.7 Billion Already In The First Phase Of The Works, With A Completion Forecast Of Up To 18 Months From The Start Of Construction, Which May Extend To 24 Months If Commercial Negotiations Are Considered. “There Are Challenges, And The Potential Group Is Prepared For This Project, Which Is Certainly Not Modest. However, We Believe That We Can Go Further To Generate More Jobs And Income For Brazilians,” Says Carlos Eduardo Hammerschmidt, Vice President Of Commercial And Institutional Relations Of The Potential Group.
The Group Aims To Position Itself Among The World Leaders In The Crushing Sector, With The Capacity To Process 3,500 Tons Per Day, Which Equals 1.15 Million Tons Of Soy Per Year. In Addition To The Crushing Facility’s Production Capacity, The Project Will Provide The Creation Of More Than 250 Direct Jobs And An Average Of 3,000 Indirect Jobs, Boosting The Hiring Market And Strengthening The Local Economy.
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The Soy Crushing Facility Will Be Built In The Industrial Complex Of The Potential Group, In The City Of Lapa (PR), Close To The Largest Biodiesel Plant In Brazil And The Third Largest In The World. Currently, The Land Is Undergoing Earthworks, And The Expectation Is That The Construction Of The Plant Will Start In The Coming Months. “The Soy Industrialization Market Is A New Business Front For The Potential Group. Just As With Biodiesel In Our History, We Will Learn A Lot On This Journey, But We Are Confident In Our Project, Which Has Great Potential To Stand Out In The Market,” Says Carlos Eduardo.
The Project Also Includes The Construction Of A Rail Terminal To Connect The Industrial Plant To The Railroad That Goes To The Port Of Paranaguá. It Is Estimated That The Daily Movement Will Include The Arrival Of 100 Trucks Loaded With Soy And The Departure Of 100 Trucks With The Processed Product.
Additionally, Two Silos With A Capacity Of 150,000 Tons Each Will Be Constructed For Soy Storage, And Another Silo With A Capacity Of 100,000 Tons For The Storage Of Meal, Which Will Be Sold Both In The Domestic And International Markets.

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