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After Years Of Brazilian Consumer Resistance, Two French Brands Surprise With Advances In Quality, Technology And Cost-Effectiveness, Challenging Traditional Rivals And Transforming The Perception Of Reliability In The Competitive National Automotive Market.
Peugeot and Citroën have left behind a negative reputation in Brazil and are now among the most recommended brands, according to automotive journalist Boris Feldman.
In a recent appearance on the Irmãos Dias podcast, Feldman explained the reasons that led him to completely change his opinion about these French manufacturers.
“Years ago, I would not recommend a Peugeot or Citroën, but today, under the umbrella of the Stellantis group, the quality has improved tremendously,” said the expert.
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This transformation, according to him, is directly related to the integration of these brands into Stellantis, one of the largest automotive groups in the world, which includes several manufacturers such as Fiat, Jeep, Peugeot, Citroën, and Opel, among others.
This union has brought standardization of parts, sharing of technology, and suppliers that raise the quality level of the vehicles.
Standardization Of Parts And Efficient Engine Elevate Quality Peugeot And Citroën
According to Feldman, standardization is one of the main factors that have improved the reliability of French cars.
“They have developed an engine that serves almost all cars in the Stellantis group, and it is very good,” he explained.
Additionally, the journalist highlights that the component suppliers are the same for several brands, which contributes to a more uniform and high quality.
“The company that provides electronic injection for almost all cars on the market, Bocha, is the same.
The glass comes from Santa Marina, and the electric steering from Delco.
All of this makes the vehicles better and better,” he added.
Change In Perception Of The Brazilian Consumer About Peugeot And Citroën
This scenario represents a significant shift in the Brazilian market, where Peugeot and Citroën, for many years, faced prejudice and fear from consumers, mainly due to the reputation of cars with costly maintenance and hard-to-find parts.
Today, however, the reality is different.
The Stellantis group has expanded the network of technical assistance, made parts availability easier, and invested in technology to enhance the durability and performance of the automobiles.
For those thinking about buying a new or used car in Brazil, this information is essential to reassess old concepts.
After all, the evolution of the French automotive industry, backed by efficient global management, has made Peugeot and Citroën models competitive not only in price but also in quality and technology.
Japanese And German Reliability Still Stand Out In The Market
Even with this evolution, Feldman emphasizes that Japanese and German brands are still considered the most reliable by many experts due to their tradition and history of quality.
However, he highlights that this gap is narrowing, especially with the entry of French manufacturers into the global Stellantis alliance.
Models Peugeot And Citroën That Conquer The Brazilian Market
In recent years, Peugeot has launched models that have been well received by Brazilians, such as the 208 and the 3008, while Citroën has bet on the C4 Cactus and the newly arrived C5 Aircross, all with good consumer satisfaction ratings and positive reviews from experts.
Additionally, the competitive prices, technological packages, and modern design attract those seeking innovation and cost-effectiveness in the national market.
Sustainability And Innovation: Future Of Stellantis Electric Vehicles
Another point that has won over the public is the growing concern of these brands regarding sustainability.
Stellantis has announced significant investments in electric and hybrid vehicles, which is expected to further enhance the appeal of French brands in Brazil in the coming years.
With the expansion of the infrastructure for electric and hybrid cars in the country, the supply of these models is expected to grow and attract an even larger audience eager for technology and lower environmental impact.
Growth Of Peugeot And Citroën Sales And Consumer Confidence
According to data from Fenabrave, sales of Peugeot and Citroën have grown in recent trimesters, keeping pace with the overall movement of the national automotive market that seeks varied options for different consumer profiles.
Experts in the automotive market claim that this transformation in consumer perception occurs not only due to technical advancements but also through efficient marketing and after-sales activities, which are essential to build trust and loyalty.
The trend, therefore, is that Peugeot and Citroën will continue to gain space in Brazil, especially among young consumers who value design, innovation, and fuel economy.
Would You Buy A Peugeot Or Citroën Today In Brazil?
The question that remains for the reader is: in light of this change in the quality and image of French brands, would you feel secure buying a Peugeot or Citroën today? Or do you still prefer the traditional Japanese and German brands?
Os melhores são os 1.6 16v tu5jp4 ou os thp flex
Tudo Stellantis com um recall depois do outro. Resultados dos crash tests então nem é bom comentar. Passo.
Discordo. Os carros que já não eram bons, agora estão piores com os descartáveis motores 3 cilindros.