Portuguese 
English 
Spanish 
3 min of reading 
10 comments 
Hyundai Retires The HB20S And Bets On A Robust Look And Technology To Keep The Model Among The Best Sellers In Brazil
The new generation of the HB20 will be launched in Brazil in 2026, already as the 2027 line, marking a strategic shift for Hyundai. The HB20S sedan will be discontinued, and in its place, the brand will launch a brand new compact crossover, positioned below the Creta and aimed at consumers seeking robustness, connectivity, and efficiency.
Even at the end of its cycle, the HB20 hatch remains one of the best-selling cars in the country, with 9,760 units sold in June 2024. Hyundai wants to take advantage of this momentum and adapt the model to the new behavior of the Brazilian market.
New Generation Of The HB20 Debuts With Internal Improvements And A Focus On Technology
The new generation of the HB20 will maintain 1.0 naturally aspirated and 1.0 turbo flex engine options, with up to 120 horsepower. The changes will mainly come in terms of internal space, especially in the rear seat, which was criticized in previous versions.
-
The electric classic fever resurrected Kombi, Fusca and other street icons, created a billion-dollar market of nostalgia on wheels, and angered collectors who see restomods as an assault against the soul of classics.
-
Volvo FH 540 leads heavy truck sales in Brazil for the seventh consecutive time and reinforces absolute dominance with advanced technology and high profitability.
-
Forget BYD: The Chinese car brand could unseat BYD, Fiat, Volkswagen and others in Brazil
-
BYD prepares the Mako hybrid flex pickup truck with production in Brazil and promises to face Fiat Toro, Ram Rampage, and Ford Maverick with advanced technology and high efficiency.
There are expectations that the new HB20 will feature a more modern design, updated multimedia center, and new driver assistance systems, such as collision alert and automatic braking. While not confirmed, there are speculations about the possible adoption of mild hybrid technology to improve fuel consumption and reduce emissions.
Hyundai Retires The HB20S And Launches A New National Crossover
With the new generation of the HB20, Hyundai will also end production of the HB20S (sedan). In its place, a compact crossover will be launched, built on the same platform as the HB20, but with a more robust appearance, higher suspension, and a higher driving position.
This new model will be produced in Piracicaba (SP) and will compete in the market with Fiat Pulse, VW Nivus, Renault Kardian, and other entry-level compact SUVs, a segment that is on the rise in Brazil.
This decision reflects a clear shift in Brazilian preferences, as consumers are replacing compact sedans with vehicles that have an adventurous style and more versatility for everyday use.
HB20 Remains A Sales Leader Even At The End Of The Cycle
Even on the brink of renewal, the HB20 continues to be a market success. In January 2024, it was the best-selling passenger car in Brazil and even led the overall ranking in the first half. This solid performance demonstrates consumer confidence in the brand.
Hyundai is aware of this and is betting on continuity in leadership with targeted adjustments: more space, more connectivity, and a modern visual appeal. With the addition of the new crossover to the lineup, the company is targeting consumers who are looking for their first SUV while not compromising urban efficiency.
Ia trocar de carro fim desse ano, mas já fiquei tentado em esperar para o próximo ano!!
O que já era bom, ficou espetacular !!!! Hyundai sempre inovando ❤️
Espero que tirem a seta do para choque.