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Billion-Dollar Investment – BRF Giant Announces Its Growth Plan for the Next 10 Years

Written by Roberta Souza

Published on 09/12/2020 at 15:03

Economy

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BRF Plans to Invest R$ 55 Billion in the Next Decade and Aims to Become a Leader in the Industrialized Market

A giant in the food sector, BRF announced a growth plan for the next ten years, which includes a series of transformations to make the company a leader in the industrialized market. To achieve this goal, the company plans to invest over R$ 55 billion and expects to reach an annual revenue of over R$ 100 billion in the next ten years.

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The growth plan also includes the merger of the company in the high-value-added products sector, an increase in its market share in the prepared meals segment, channel diversification, and internationalization.

The company’s ambitions consider new consumption trends, which to some extent prove that consumers are spending more time at home due to the Covid-19 pandemic.

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Lorival Luz, the company’s president, said, “We put the consumer at the center of our focus, and we will continue working to understand them and anticipate new demands.”

Patrício Rohner, the international marketing vice president of the company, stated in a press conference that, on the international front, the motto is geographic diversification and the establishment of a new production base for BRF.

BRF had already identified new countries where it will operate in the next ten years, and Patrício Rohner noted that it is important to highlight the regions: North America, Europe, and Africa. The executive also stated that the main market for the company abroad remains halal products – which must adhere to specific manufacturing rules. In the case of meat, the norms pertain to the method of slaughter.

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Roberta Souza

Autora no portal Click Petróleo e Gás desde 2019, responsável pela publicação de mais de 8.000 matérias que somam milhões de acessos, unindo técnica, clareza e engajamento para informar e conectar leitores. Engenheira de Petróleo e pós-graduada em Comissionamento de Unidades Industriais, também trago experiência prática e vivência no setor do agronegócio, o que amplia minha visão e versatilidade na produção de conteúdo especializado. Desenvolvo pautas, divulgo oportunidades de emprego e crio materiais publicitários direcionados para o público do setor. Para sugestões de pauta, divulgação de vagas ou propostas de publicidade, entre em contato pelo e-mail: santizatagpc@gmail.com. Não recebemos currículos

Billion-Dollar Investment – BRF Giant Announces Its Growth Plan for the Next 10 Years

BRF Plans to Invest R$ 55 Billion in the Next Decade and Aims to Become a Leader in the Industrialized Market

Check Out Other News:

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Billion-Dollar Investment – BRF Giant Announces Its Growth Plan for the Next 10 Years

BRF Plans to Invest R$ 55 Billion in the Next Decade and Aims to Become a Leader in the Industrialized Market

Check Out Other News:

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The largest fortress on the planet is located in a city with 10 km star-shaped walls, 300 hectares protected, an aqueduct with 843 arches and 7 km long, strategic forts, and a UNESCO title that intrigues specialists.

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