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BRF Plans to Invest R$ 55 Billion in the Next Decade and Aims to Become a Leader in the Industrialized Market
A giant in the food sector, BRF announced a growth plan for the next ten years, which includes a series of transformations to make the company a leader in the industrialized market. To achieve this goal, the company plans to invest over R$ 55 billion and expects to reach an annual revenue of over R$ 100 billion in the next ten years.
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The growth plan also includes the merger of the company in the high-value-added products sector, an increase in its market share in the prepared meals segment, channel diversification, and internationalization.
The company’s ambitions consider new consumption trends, which to some extent prove that consumers are spending more time at home due to the Covid-19 pandemic.
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A resident of Guangzhou infiltrated the village where the 500 factories that make Shein’s clothes are located, disguised, and filmed everything: shifts from 8 am to 10 pm, factories operating at night, and owners who accept any conditions to avoid losing the contract.
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Lorival Luz, the company’s president, said, “We put the consumer at the center of our focus, and we will continue working to understand them and anticipate new demands.”
Patrício Rohner, the international marketing vice president of the company, stated in a press conference that, on the international front, the motto is geographic diversification and the establishment of a new production base for BRF.
BRF had already identified new countries where it will operate in the next ten years, and Patrício Rohner noted that it is important to highlight the regions: North America, Europe, and Africa. The executive also stated that the main market for the company abroad remains halal products – which must adhere to specific manufacturing rules. In the case of meat, the norms pertain to the method of slaughter.
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