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JAECOO leads sales in Israel, grows in Europe, and dominates electric vehicles in Asia, consolidating accelerated global expansion
In February 2026, JAECOO recorded a significant advance in the global automotive market by taking the lead in sales in Israel, with 7,946 units sold, surpassing the traditional Hyundai. This result marks a competitive inflection in one of the world’s most demanding markets in terms of technology, price, and performance.
This performance is not limited to a single country. The brand has been consolidating consistent expansion in strategic regions, including Europe, the Middle East, and Southeast Asia. This movement positions JAECOO as one of the fastest-growing automakers in the current global landscape, with a strong presence in the electrified vehicle segment.
JAECOO leads the automotive market in Israel and surpasses Hyundai in 2026
In February 2026, the automotive market in Israel recorded an emblematic movement: JAECOO reached 7,946 units sold, surpassing Hyundai, the historical leader in the country, and taking the position of the best-selling brand in the market.
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In a highly competitive environment, where consumers are known to be demanding regarding price, technology, and reliability, the result represents a robust validation of the product strength and the brand’s global positioning.
The leadership in Israel redefines the local competitive balance and indicates JAECOO’s ability to compete with established manufacturers.
JAECOO grows in the United Kingdom and leads sales in the European automotive retail
In the United Kingdom, considered one of the most competitive markets in the global automotive industry, the JAECOO 7 led the retail sales ranking in January 2026, with 4,059 units sold.
Since its launch in January 2025, the model has already accumulated over 30,100 units sold in just 12 months. This volume positions the brand among the fastest-growing in the British market in the last decade.
The performance in a market with strong loyalty to traditional brands reinforces the product acceptance and JAECOO’s competitiveness in Europe.
JAECOO’s expansion in Europe: growth in Italy, Spain, and mature markets
In continental Europe, the results follow the same trajectory of accelerated growth. In Italy, the brand debuted in the top 10 with 416 units at the beginning of 2026, signaling rapid penetration in a traditional market.
In Spain, 1,318 units were registered in the two-month period, with a growth of 38.16% compared to the previous year.
This advance in mature markets demonstrates the brand’s ability to overcome entry barriers and gain relevance against established manufacturers.
The consolidation in Europe indicates not only commercial expansion but also strengthening of brand perception among consumers.
JAECOO leads electric cars in Thailand and advances in Southeast Asia
In Southeast Asia, JAECOO takes center stage in the new energy vehicle segment. In Thailand, the JAECOO 5 EV led the overall market in January 2026, with 6,806 units sold.
The model simultaneously achieved leadership in the SUV and battery electric vehicle segments, with a 16.1% market share, marking the third consecutive month in the top position.
This performance positions the brand as one of the main references in electrification in the region.
JAECOO grows in Indonesia and challenges the dominance of Japanese brands
In Indonesia, the performance also stands out. In February 2026, the model recorded 2,926 units sold, reaching the second position among electric vehicles.
Additionally, the brand entered the overall top 10 of the market for the first time, traditionally dominated by Japanese automakers. In the cumulative two-month period, 4,868 units were sold, consolidating the model as the best-selling electric SUV in the country.
The advance in Indonesia highlights JAECOO’s ability to compete in markets historically dominated by traditional brands.
Global strategy drives growth in electrified vehicles
JAECOO’s global performance is directly linked to its strategy focused on new energy vehicles and structured international expansion.
The brand has prioritized strategic markets with high growth potential and increasing demand for electrification. This positioning allows for rapid adaptation to regional demands and broadens the acceptance of the portfolio.
The combination of technology, competitive pricing, and global strategy has sustained the brand’s trajectory of accelerated growth.
With only three years since its inception, JAECOO already demonstrates the ability to consolidate its presence in diverse markets, from Europe to the Middle East and Southeast Asia.
The expansion of the international network and the strengthening of the brand indicate a consistent trajectory towards global consolidation. The positioning as “Global Brand of Elegance in off-road” reinforces its identity in the segment.
The current growth rate suggests that the brand is still in the early stages of its global expansion, with potential to increase its share in the major automotive markets worldwide.
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