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Brazilian Product Is Dominating The Chinese Market, With Explosive Growth In Exports.
Brazil, known worldwide for its leadership in coffee production, now finds itself in a new position in the international market.
But what few expected is that this leadership would gain unprecedented strength in an unlikely place: China.
This country, traditionally associated with tea, is experiencing a true revolution in coffee consumption, and the Brazilian bean is the main protagonist of this change.
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The Rise Of Coffee In China
Although tea is a millennia-old beverage in China, with records dating back over 3,000 years, coffee has been gaining more and more space.
According to recent data from the Brazilian Coffee Exporters Council (Cecafé), coffee exports to the Asian country have grown exponentially.
Only in July, China imported 51,714 bags of coffee from Brazil, bringing the total from January to July 2024 to over 594,000 bags.
The cultural shift is evident: while in 2013 around 190 million Chinese consumed coffee, that number has already surpassed 330 million.
The majority of these consumers are young office workers, mostly women, as stated by Marcos Mattos, general director of Cecafé in an interview with Exame.
“There is a very important cultural change in China, in terms of globalization. And coffee is the symbol of this globalization,” highlighted Mattos.
Cafés And The Globalization Of Coffee
One of the factors that contributed most to this cultural transformation was the proliferation of cafés in China.
Currently, the country has about 50,000 establishments of this type, a number that reflects the growing investment in roasting and grinding industries.
These cafés are not just places of consumption; they are also meeting points that foster coffee culture among the Chinese.
Brazil, as the world’s largest coffee producer, harvested 55 million bags in the 2023/2024 crop, according to the National Supply Company (Conab).
This volume places the country ahead of other major producers like Colombia and Vietnam. This supremacy in the global market puts Brazil in a strategic position to meet the growing Chinese demand.
The Explosive Growth Of Exports To China
Between the 2019/2020 and 2024/2025 crops, coffee consumption in China increased by over 60%, and expectations for 2024 are even more promising.
According to data obtained exclusively by Exame in partnership with Cecafé, Brazilian coffee exports to China are expected to reach 2.5 million bags in 2024, a 65% increase compared to the previous year.
The total value of exports is expected to reach US$ 525 million, marking a 64% growth compared to 2023.
The strengthening of trade ties between Brazil and China is also reflected in significant agreements. This year, Brazil signed a memorandum of understanding with Luckin Coffee, the largest café chain in China and the main importer of Brazilian coffee, which has more than 16,000 stores in the country. The agreement includes the purchase of around 120,000 tons of Brazilian coffee, at an estimated value of US$ 500 million.
Climate And Logistical Challenges
Despite the promising prospects, the Brazilian coffee sector faces considerable challenges, mainly concerning climate change and logistical problems.
In March 2024, heavy rains hit coffee-producing regions of conilon in Espírito Santo and southern Bahia, while drought was the main obstacle in the previous cycle.
Logistically, the limitations of the Port of Santos, responsible for 69% of the country’s exports and imports, raise concerns.
In July 2024, 60% of ships destined for coffee exports experienced schedule changes or delays at major Brazilian ports.
The Port of Santos recorded the longest wait time, with up to 55 days between the opening of the first and last deadline, according to the Detention Zero Bulletin prepared by the startup ElloX in partnership with Cecafé.
The Future Of Brazilian Coffee In The Global Scenario
Despite the challenges, the Brazilian coffee sector remains confident in its leadership position in the global market. Orlando Editore, head of coffee at the consulting firm Datagro, believes that the growth in Chinese demand will further boost Brazilian production.
“The growth of China will drive the demand for Brazilian coffee, especially for blends. This type of coffee continues to dominate global consumption, and Brazil, as the largest coffee producer in the world for many years, remains on this podium with no signs of decline,” said Editore.
The future looks promising for Brazilian coffee, which is not only conquering new markets but also strengthening its position in traditional ones. China, with its growing appetite for coffee, could be the key to Brazil’s continued expansion in the global scenario.
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Acabei de ler que uma empresa paranaense está comemorando entrada no mercado chinês com fornecimento de carne de frango. China é nosso maior parceiro comercial, que continuem vindo com seus produtos e que abram seu mercado para os nossos. Essa parceria é fruto do trabalho, trabalho de verdade, do nosso atual governo federal. Cuidem de seus votos nas próximas eleições, eleições municipais tem muito peso. Executivo e legislativo, votem e cobrem que trabalhem.
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