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Hyundai Tucson 2024 surprises the Brazilian market with a drastic price reduction, now ranging between R$179.990 and R$194.990. This strategic repositioning aims to increase competitiveness in the SUV segment.
Hyundai announced shocking news for car enthusiasts in Brazil: the new Tucson 2024 received a significant price cut, reaching a reduction of up to R$50. Produced in Anápolis, Goiás, the model underwent a market repositioning, resulting in more affordable prices, which now range from R$179.990 to R$194.990 for its versions.
The aggressive pricing strategy puts the Tucson in a more competitive position against rivals like the Jeep Compass, the best-selling midsize SUV in the country. With the reduction, the entry-level GLS version of the Tucson, previously priced at R$229.990, is now sold for R$179.990, just a little above the price of the Compass.
2024 Hyundai Tucson engine
The Tucson is equipped with a 1.6 GDI four-cylinder turbo engine, exclusively gasoline, capable of delivering 177 horsepower and 27 kgfm of torque, combined with a seven-speed dual-clutch automated transmission. These mechanical features strengthen its value proposition in the competitive SUV market.
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In addition to the price change, the Tucson features a robust equipment list. From rear parking sensors and cruise control to full LED headlights and a wireless smartphone charger on higher trims, the Tucson is well equipped to take on the competition.
Price adjustment in Brazil
Although the Tucson has had modest sales, with just 119 units registered from January to August 2023, Hyundai believes that the new pricing strategy will revitalize its performance in the market. This price adjustment is an attempt to reverse the perception of the model's outdatedness, mainly because the third generation still dominates the Brazilian market, while the fourth generation is only expected in 2025.
The price repositioning of the Hyundai Tucson in Brazil marks a bold move by the brand to capture a larger share of the SUV market, balancing cost-benefit with an attractive equipment package and competent mechanical performance.
Fourth generation of Hyundai Tucson arrives in Brazil in 2025
Hyundai do Brasil is defining the automotive future with the announcement of the arrival of the fourth generation of the Tucson, a milestone scheduled for 2025. The new Tucson, already acclaimed in global markets such as Europe and North America, represents the cutting edge of innovation and design Hyundai automotive.
This generation, revealed in 2020, stands out not only for its revolutionary design, but also for its advanced modular platform. In addition to giving rise to the Santa Cruz pickup, this platform allows the Tucson to offer more space and comfort, with expanded dimensions and a trunk that accommodates up to 600 liters.
And what engine does the fourth generation Hyundai Tucson have?
Under the hood, the Tucson for the international market includes a 2.5 naturally aspirated engine, but the big news for Brazil will be the hybrid version. With a 1.6 turbo engine and electric assistance, the hybrid SUV promises 230 combined horsepower and impressive energy efficiency, including an electric range of up to 50 km.
Visually, the fourth-generation Tucson defies convention with a distinctive front grille and hidden LED lighting, reflecting the audacity of its design. Features such as a sporty bumper, up to 19-inch wheels and gray details complement its bold and modern aesthetic.
Model should appear in Brazil in 2025
Inside, the Tucson raises the bar with refined finishes, generous passenger space and an extensive list of equipment. Highlights include the panoramic sunroof, multi-function front seats, premium sound system and an advanced multimedia center with a 10-inch screen.
The Tucson not only delights with its design and comfort, but also stands out in terms of safety and technology. Equipped with semi-autonomous driving features and advanced assists such as automatic emergency braking and adaptive autopilot, the model sets new standards of safety and convenience.
With the return of production and import control by Hyundai do Brasil, the fourth generation Tucson symbolizes a new chapter for the brand in the country. Competitive prices and national production are promises for this launch, which will position itself among the most desired mid-size SUVs in the Brazilian market.
