New Carbel Volkswagen Dealership Will Be the First in Minas Gerais with the New Brand Design Concept from the German Multinational

Carbel Volkswagen Is Building Its First Dealership with the New Brand Design Concept in Minas Gerais, Which Will Offer an Interactive and Technological Space Aimed at Meeting the New Global Standard of the Multinational

Carbel Volkswagen will have its first dealership in Minas Gerais that will meet the new global standard of the German multinational. The New Brand Design standard is modern and combines technology with humanization. The automaker’s proposal is to offer an interactive and digital space with environments focused on people.

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Dealership in Minas Gerais Will Have an Area of 5,000 m²

The Carbel Volkswagen dealership will be the first in Minas Gerais to bring a unit with the NBD concept, the new global standard of the German multinational. The store is still under construction and is scheduled to be inaugurated by the end of this year, in the Prado neighborhood.

The global project of Carbel Volkswagen is coordinated by the architect of the multinational, Membira Selene Dantas. Carbel’s architect, Angela Pinho, is also participating in the construction of the dealership in Minas Gerais. The project features an area of 5,000 m² and 25 parking spaces.

On the first floor will be the showroom and the reception, and on the second, the workshop area with access via car elevators. According to Carbel Volkswagen’s director, Thiago Maia, the German multinational carries the brand of pioneering since its foundation. It is a reference for the automaker in Minas Gerais, and it is only fair that it is also the first to offer customers what is most modern and contemporary in the visual communication of the multinational.

Brazilian Architect in Charge of the New Dealership in MG Speaks Out

According to architect Membira Selene Dantas, the New Brand Design of the multinational brings a more modernized and technological concept focused on people. According to Membira, the goal of NBD is to include the customer in a new Volkswagen, humanized and digital, where people are the focus.

The automaker’s architect emphasizes that the showroom is being designed to serve humans, not cars, as it was before. The showrooms are more compact, with fewer cars, and the customer service extends beyond the sales desk to all areas of the store.

All areas are spaces for negotiation, and in the new dealership, in addition to the lounge with sitting and coffee areas, customers will have various social interaction points distributed throughout the store.

Learn All the Details About Volkswagen’s New Dealership in Minas Gerais

Digitalization is a key concept of the Carbel Volkswagen store with the NBD. Technological innovations not only enchant the customer but also enable them to participate interactively, obtaining the best experience when purchasing their vehicles. Changes have been made to the kiosks, which were previously paper-based and are now equipped with tablets that provide information about all vehicles.

Another strong point of the project is its lighting. The heart of the showroom is the highlight island, where the displayed car is situated on a platform with RGB LED frames on the floor and suspended from the ceiling. The project features vivid colors, and its new welcome panel is now illuminated in light blue.

The layout is more flexible, allowing furniture to be combined. The furnishings are modern and sophisticated, standing out in wood tones, white, graphite, and blue.