New Electric Ford Ranger Hits The Market To Surprise And Displace The Toyota Hilux: Revolutionary Launch Promises To Change The Game In The Electric Pickup Market

Written by Valdemar Medeiros

Published on 02/11/2024 at 11:25

Foto: Divulgação/Ford

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Electric Pickup Market in Rapid Expansion: New Ford Electric Ranger Will Arrive Soon in the Automotive Market and Promises to Be a Direct Rival to the Toyota Hilux.

Ford is preparing to launch the Ranger EV, a mid-size electric version of its current pickup. The model, which may compete with the Toyota Hilux, is expected to go into production in 2027 and will be based on a new platform developed by a team operating independently within the company, with less bureaucracy and more creative freedom, led by Alan Clarke, a former Tesla engineer who was instrumental in developing the Model Y, currently the best-selling car in the world.

Understand Ford’s Initiative with the Official Announcement of the New Electric Ranger

The new Ford Electric Ranger will be the first model to utilize the brand’s new architecture and it seems that this model will be in the electric pickup market alongside the traditional combustion version.

All rumors indicate that the architecture used will be TE1. The current electric pickup market is undergoing an intense global price war, driven by overcapacity and the arrival of approximately 150 new electric models expected in North America by the end of 2026.

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This competitive scenario has led some automakers to adopt a price reduction strategy. However, this strategy can carry risks, such as brand depreciation and future financial problems, according to Ford’s President and CEO, Jim Farley.

Meanwhile, Ford has already reduced the prices of the 2025 Mustang Mach-E and has managed to cut its costs by US$ 5,000 (R$ 28,835) per unit in the last 24 months. With this, the automaker expects to save US$ 1 billion in electric vehicles this year, focusing on cost reduction and operational efficiency.

New Ford Electric Ranger May Arrive in 2027

Although relatively new in the Brazilian market, the Ford Ranger, rivaling the Toyota Hilux, has been on the global market for two years and Ford is already working on the redesign of the current generation, which is expected to debut in mid-2026 and 2027, when the current design will be five years old.

According to information, the new Ford Electric Ranger, rivaling the Toyota Hilux, is expected to arrive in 2027, based on a groundbreaking platform. It is still unknown whether the combustion model will gain the new base or if it will be something exclusive for the electric pickup market, which seems to be the most logical alternative for Ford.

The electric pickup project is currently being developed by Ford’s “skunkworks” team in California and involves more than 100 people. According to Farley, the most technically qualified and creative professionals from inside and outside Ford were recruited to drive a radical change in the way the brand develops an electric vehicle.

Electric Pickup Market in Brazil

While the new Ford Electric Ranger does not arrive to compete with the Toyota Hilux, the market currently has only two electrified pickups: the Ford Maverick and the BYD Shark. Both represent the growing demand for sustainable vehicles and the transition to electrification in the pickup segment, each offering their characteristics that cater to different consumer profiles.

The Maverick, for example, combines sportiness and versatility, while the BYD Shark focuses on technology and energy efficiency.

The Ford Maverick is a mid-size pickup equipped with a 2.0 L EcoBoost engine that delivers 253 hp and 38.75 kgfm of torque paired with an 8-speed automatic transmission.

On the other hand, the BYD Shark has an electric motor that provides a quiet driving experience. The Shark offers technological features, including a multimedia entertainment system, connectivity, and driving assistants. The interior design is spacious and comfortable, ideal for small families.

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Tina Marques

#73047

05/11/2024 13:15

Acho q o Brasil deveria moderar na aquisição de carros elétricos. Não estamos preparados, de onde sairá tanta energia ?

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New Electric Ford Ranger Hits The Market To Surprise And Displace The Toyota Hilux: Revolutionary Launch Promises To Change The Game In The Electric Pickup Market

Electric Pickup Market in Rapid Expansion: New Ford Electric Ranger Will Arrive Soon in the Automotive Market and Promises to Be a Direct Rival to the Toyota Hilux.

Understand Ford’s Initiative with the Official Announcement of the New Electric Ranger

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

New Ford Electric Ranger May Arrive in 2027

Electric Pickup Market in Brazil

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New Electric Ford Ranger Hits The Market To Surprise And Displace The Toyota Hilux: Revolutionary Launch Promises To Change The Game In The Electric Pickup Market

Electric Pickup Market in Rapid Expansion: New Ford Electric Ranger Will Arrive Soon in the Automotive Market and Promises to Be a Direct Rival to the Toyota Hilux.

Understand Ford’s Initiative with the Official Announcement of the New Electric Ranger

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

New Ford Electric Ranger May Arrive in 2027

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