Introduced as the New Luxury Refrigerator from Panasonic, the UniqGlass DB69 Prime+ Edition offers glass design, AI Econavi, ultra-quick cooling in five minutes, NanoeX purification, 540 liters, Wi-Fi, low consumption, and an official price of R$ 21,999 on the brand’s website, positioning itself in the premium refrigerator segment.
The New Refrigerator from Japanese Panasonic UniqGlass DB69 Prime+ Edition arrives in Brazil with a clear mission to be more than just a beautiful fridge in the kitchen. With 540 liters, AI Econavi, ultra-quick cooling in five minutes, and NanoeX purification, it goes straight to the top shelf of premium appliances, targeting those who want technology, design, and efficiency together.
Moreover, the New Refrigerator bets on black glass, French Door design, and smart connected features to justify the value of R$ 21,999 on Panasonic’s official website. In the same universe, a video review of the NR DB69GVWB model describes a consumption of only 28 kWh per month, a black glass finish, and a multi-purpose drawer that can turn into a beer cooler, rounding the price to around R$ 22,000. It’s a refrigerator that enters the kitchen and becomes a conversation starter, not just a piece of furniture pushed against the wall.
What Makes the New Panasonic UniqGlass Refrigerator Stand Out

The UniqGlass was not designed to be just another refrigerator. The proposal of the New Refrigerator is to become a center of technology and efficiency in the kitchen, combining display-like aesthetics with functions that directly impact daily routines.
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The model features:
- French Door design with black glass finish and elegant vertical doors
- Econavi Artificial Intelligence that analyzes household habits and adjusts operation to reduce energy consumption
- Quick cooling in about five minutes, ideal for storing freshly prepared meals without losing texture or flavor
- Wi-Fi connectivity, with integration to the official Panasonic app
It’s a mix of luxury and practicality, where the New Refrigerator tries to be beautiful, economical, and smart at the same time.
Ultra Fast Cooling, Prime Freeze, and Prime Fresh
One of the standout features of the New Refrigerator is how it handles temperature. Panasonic employs various technologies side by side to take care of fresh, frozen, and semi-frozen foods:
- Prime Freeze
Rapid freezing designed to preserve quality. The idea is to freeze without destroying the texture and structure of the food, keeping more flavor for later use. - Prime Fresh
Keeps meats and fish between approximately -5 °C and +4 °C for up to 10 days, in gentle cooling mode. It’s the middle ground between a regular fridge and a freezer, avoiding excessive ice that ruins the experience when preparing. - General rapid cooling
The New Refrigerator uses a temperature control and circulation system that lowers food temperature in about five minutes, which is useful for freshly made meals, drinks that need to be ready quickly, and last-minute meals.
In practice, it’s a refrigerator designed for those who cook a lot, freeze, refreeze, and still want everything to look freshly made.
NanoeX, Fresh Safe, and the Fight Against Bacteria and Odors
Another highlight of the New Refrigerator is its focus on internal hygiene, something many people only remember when they open the door and get hit by a strange smell.
The resource package includes:
- NanoeX
Internal air purification system that releases purifying microparticles, combating microorganisms and helping eliminate 99.99% of bacteria, as well as neutralizing odors inside the refrigerator.
The technology also helps reduce pesticide residues on fruits and vegetables, making the internal environment safer for storage. - Fresh Safe
Dedicated drawer for vegetables and produce, with moisture control designed to keep leaves fresh longer. - Advanced internal organization
The New Refrigerator offers different compartments for specific types of food, which complements the work of NanoeX and Fresh Safe. Less mixing of odors, less mess, and more control over what is stored.
If the battle is against the smell of a forgotten refrigerator and food spoiling before its time, the UniqGlass comes heavily into play on the purification and conservation front.
Auto Ice, Water Dispenser, and Internal Tanks
The convenience aspect is also well catered to in the New Refrigerator Panasonic UniqGlass:
- Auto Ice
Automatic ice system with a 5-liter internal reservoir, eliminating the need for scattered trays that take up space. - Water Dispenser
Dispenser with a 3-liter internal tank, no plumbing installation required. Just fill the internal reservoir and use, which makes life easier in kitchens where moving walls is impossible.
These two features make daily use simpler and give the New Refrigerator that “movie kitchen” vibe, but with very practical logic for those who constantly need to refill water and ice at home.
Energy Consumption and AI Econavi in the New Refrigerator
One of the most important promises is the balance between power and savings. The New Refrigerator relies on Econavi technology, which:
- Analyzes the usage habits of the household, such as frequency of door openings and peak activity times
- Adjusts the compressor and refrigeration system to avoid unnecessary expenditure
- Helps keep a stable temperature without needing to run at full power all the time
In a review shared by @thautec, the NR DB69GVWB version is described with a consumption of only 28 kWh per month, being pointed out as “the most economical in the category” in the video, in addition to featuring a multi-purpose drawer that can turn into a beer cooler and a black glass finish, with a price quoted around R$ 22,000.
In other words, the New UniqGlass Refrigerator tries to deliver strong performance without hitting hard on the electricity bill, which is essential for a product that will be on 24 hours a day.
How Much Does the New Refrigerator Cost and How Does It Compare to Premium Rivals
On Panasonic’s official website, the New Refrigerator UniqGlass is listed at R$ 21,999.00. It’s a high price, clearly aimed at those willing to invest heavily in an appliance.
To better understand where it fits, it’s worth looking at how the model compares to other premium refrigerators mentioned:
- UniqGlass
540 L, French Door, AI, quick cooling, Wi-Fi connectivity. - LG InstaView
598 L, Side by Side, interactive glass screen, Craft Ice, R$ 19,999.00. - Brastemp Inverse
588 L, reverse design, no AI, R$ 5,129.99. - Electrolux ES5GB
531 L, Touch panel, AutoSense, R$ 6,364.05. - Samsung RF26CG740
467 L, French Door, ice dispenser, R$ 20,999.00.
This comparison shows that the New UniqGlass Refrigerator competes in the higher price range, alongside top-of-the-line Samsung and LG, but with a more aggressive focus on AI, air purification, and premium glass in the front.
Frequently Asked Questions About the New UniqGlass Refrigerator
Some questions that come up frequently when someone sees the price and features of the New Refrigerator:
- What’s the main highlight?
The combination of quick cooling, AI that adapts to daily use, and various conservation features like Prime Freeze, Prime Fresh, and NanoeX. - Does it connect to a smartphone?
Yes, the New Refrigerator is compatible with the official Panasonic app, allowing you to monitor and adjust functions remotely. - Does the purification system require a lot of maintenance?
Panasonic indicates minimal maintenance for NanoeX, following the manufacturer’s manual. - Is it energy-efficient?
Yes, the Econavi technology was created specifically to optimize consumption, and the NR DB69GVWB version is presented in reviews as consuming around 28 kWh per month. - What is the warranty?
The model comes with a 12-month warranty, with support through the authorized network. - Is it possible to pay in installments?
Yes, there are installment options available on credit cards directly on the brand’s website.
Is It Worth It to Invest in This New Refrigerator Priced at R$ 21,999?
At the end of the day, the math is simple, but it’s not light. The New Panasonic UniqGlass Refrigerator delivers AI, cooling in five minutes, NanoeX, 540 liters, Auto Ice, internal dispenser, Wi-Fi, and glass design, as well as a strong package of energy savings and food preservation.
On the other hand, the price of R$ 21,999 on the official website places the product in a range where every detail needs to be very well justified for the buyer.
With all this on the table, tell me: would you place this New UniqGlass Refrigerator in your kitchen if you had the money, or would you rather invest that amount in something else before replacing your refrigerator?

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