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Toyota Unveils the Crown in Argentina, a Luxury Hybrid Sedan That Combines High Performance, Comfort, and Advanced Technologies for Over R$ 500 Thousand. Check All the Details of the Model.
Although Toyota is known for offering affordable vehicles, the brand also invests in projects that elevate its level of sophistication. Proof of this is the Crown, which returns to the Argentine market as a luxury sedan with advanced technologies and a design that blends elements of sedan and coupe SUV.
Imported directly from Japan, the model was first presented in the neighboring country in 2024 and now arrives in the 2026 line without changes.
With a price equivalent to R$ 511 thousand, the Crown takes the position of the most expensive vehicle of the brand in the Argentine market.
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Tradition and Innovation in the Same Car
The Crown holds historical significance for Toyota. It was the first mass-produced vehicle by the brand and, now in its sixteenth generation, remains one of the most sophisticated models in the portfolio.
Built on the TNGA-K platform, the same used by the Lexus ES, the sedan features generous dimensions: 4.98 meters in length and 2.85 meters in wheelbase, ensuring ample interior space.
The trunk has a capacity of 433 liters, sufficient to meet various needs.
Performance That Impresses
The performance of the Toyota Crown exceeds expectations for a traditional sedan.
It is equipped with a 2.4 turbo gasoline engine that delivers 272 hp and 46.9 kgfm of torque, combined with two electric motors—one on each axle—that increase the total power to 349 hp and maximum torque to 56 kgfm.
This hybrid setup works with a six-speed automatic transmission and all-wheel drive, ensuring greater stability and control in different situations.
The result is a car capable of accelerating from 0 to 100 km/h in just 5.8 seconds, performance worthy of sports models.
Furthermore, the Crown features a multilink rear suspension with a stabilizer bar and an adaptive variable system, providing high-level comfort and drivability.
Luxury and Technology On Board
The interior of the Toyota Crown has been designed to offer comfort and sophistication.
The model includes leather seats with power adjustments, as well as heating and ventilation in the front seats.
The three-zone digital climate control and panoramic sunroof reinforce the luxury proposal of the sedan.
In terms of technology, the Crown comes equipped with a 12.3-inch digital multimedia system and a 12.3-inch instrument panel, in addition to a premium JBL sound system that ensures superior audio quality.
Other features that complete the list include power-retractable heated side mirrors, wireless phone charger, five USB ports, parking sensors, and a rearview camera.
High-Level Safety
A luxury sedan like the Crown cannot overlook advanced safety systems.
The model comes with a complete package of ADAS technologies, which includes:
- Blind Spot Alert
- Lane Departure Alert and Assistant
- Advanced Parking Assistant
- Adaptive Cruise Control (ACC)
- Traction and Stability Control
- Front Pre-Collision System
The model also offers eight airbags, ensuring protection for all occupants.
How Much Does the Toyota Crown Cost in Argentina?
The Crown arrives in the 2026 line with a price of 93 thousand dollars, equivalent to R$ 511 thousand, establishing itself as the most expensive luxury sedan from Toyota available in the country.
In Brazil, there are currently no expectations for the model’s sale.
Outro carro que também não vai chegar no Brasil é o CHR e referente ao crown também tem um modelo esportivo.
Um coupê lindo e umas rodas parece calotas da shoppe kkk
Por que só os carros bons não vem para o Brasil, ? Os melhores carros das montadoras são vendidos fora, e as carcaças são vendidas aqui no Brasil ainda com o preço absurdo.
Moço é a questão de imposto q pagamos por isso eu digo se você tem opção de morar fora va pq lá você consegue trabalhando comprar as melhores coisas, aqui vc paga caro e leva ****