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Free Program Promises to Empower Professionals in Generative Artificial Intelligence and Cloud Computing, with Certification and Online Content, Aiming to Prepare One Million Brazilians by 2028 to Meet the Growing Demand for Digital Skills in the Market.
SENAI will offer 200,000 free spots in cloud computing fundamentals and generative AI skills by December 2026, with a participation certificate.
The trainings are part of the AWS Treina Brasil, a program announced on August 13, 2025, at the AWS Summit São Paulo, which aims to train 1 million people by 2028 to meet the growing demand for technology professionals.
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Massive Training in AI and Cloud
The initiative brings together Amazon Web Services (AWS), clients, and partners to offer free content in Portuguese, available on demand and with live sessions.
The program is aimed at students, professionals upgrading their skills, SMEs, and entrepreneurs, with the goal of accelerating digital transformation in companies, government agencies, and third-sector entities.
Besides SENAI/SC, participants include Refuturiza, Cartão de Todos, AllpFit, IBMEC, Alterdata, ETICE CE, Federal Network of Professional, Scientific and Technological Education, Santander, and Santander X.
Each institution will contribute with training and mobilization actions to scale the national reach of the program.
How the Courses Work
Interested individuals can already register on the program portal and access digital tracks on demand in generative AI, machine learning, cloud fundamentals, innovation, and digital transformation, as well as case studies.
The content ranges from introductory to advanced levels and prepares for AWS certifications, with no enrollment fee.
Upon completing the prescribed sessions, participants receive a participation certificate, in a path that combines asynchronous materials with live events to address questions and reinforce learning.
The structure is designed for those starting in the field and for those already working in technology looking for upskilling or career transition.
Industry and Talent Development
For SENAI/SC, the partnership with AWS is strategically important for industrial competitiveness.
The regional director of the entity, Fabrízio Pereira, states that increasing access accelerates technical qualification in different segments.
“By democratizing access to cutting-edge technologies, we enhance essential technical skills for professionals and companies across different sectors,” he says.
The announcement reinforces other training fronts maintained by the entity, such as local technology inclusion programs aimed at increasing the number of professionals ready to work in the information technology ecosystem and in the digitalization of production processes.
Job Market and New Skills
Technological, demographic, and economic changes, combined with the green transition, reshape the demand for labor.
According to the 2025 Future of Jobs Report from the World Economic Forum, skills related to technology are expected to gain importance at an accelerated pace in the coming years, especially regarding AI and big data.
The trend is that new occupations will emerge alongside the reskilling of existing roles, necessitating continuous training policies and programs.
In this scenario, AWS Treina Brasil aims to expand access to updated content and responsible practices for using AI and cloud computing, shortening the path between training and employability.
The design of the tracks considers the reality of those who need to learn at flexible hours while still ensuring interaction and support.
National Goal and Global History of AWS
In Brazil, the program’s goal is to train 1 million people by the end of 2028.
On a global scale, AWS announced in December 2020 its commitment to provide free training in cloud computing for 29 million people by 2025.
In July 2024, the company reported that it had surpassed this benchmark, with 31 million students reached, and has been expanding its course offerings focused on generative AI.
The company emphasizes that training is essential to accelerate the adoption of AI solutions by organizations of all sizes.
“That is why we must join forces to develop the talent and capabilities necessary for economic development and innovation, creating free and accessible training from anywhere in the country. These opportunities can signify career growth, a transition, or the chance to enter the job market,” says Cleber Morais, general director of AWS in Brazil.
Who Can Participate and What to Expect
The tracks of AWS Treina Brasil are open to the general public, with no advanced prerequisites.
Individuals seeking their first contact with technology can find introductory courses, while professionals with experience can access specific content for reinforcement in generative AI, machine learning, and cloud architecture.
The journey includes theoretical foundations and practical applications, such as creating language models, principles of security and governance, notions of cloud costs, developing solutions with AWS services, and exploring success stories in sectors such as industry, retail, and government.
Throughout the process, live events help consolidate learning and connect participants with experts.
Expected Impact for Companies and SMEs
For small and medium enterprises, free qualification reduces barriers to cloud migration and the adoption of AI tools.
Productivity gains, automation of routines, and improved customer service are benefits often associated with this movement.
By training entire teams, organizations can accelerate proofs of concept and structure digital transformation projects with better-prepared internal teams.
Although the content is individually accessible, the large-scale training logic favors local ecosystems and productive chains by expanding the number of professionals with knowledge of prompt engineering, data analysis, and cloud best practices.
SENAI emphasizes that such competencies are critical for the modernization of industry and for the dissemination of emerging technologies throughout the country.
Enrollment and Availability
Enrollment takes place on the program portal, with continuous access to content.
The schedule of live events is updated periodically, and new tracks may be added as technologies evolve and market demands change.
As it is a free and online training program, it is recommended that interested parties start as soon as possible to take advantage of the 200,000 spots offered by SENAI within the schedule until 2026.
Given the advancement of AI and cloud in the daily activities of companies and public services, which training path would you choose now to take the next step in your career?
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