The multinational Ford is completely focused on achieving a good position in the electric car market and for that the manufacturer will lay off thousands of employees and enact the end of dealerships, changing its business model to online sales.
Several automakers are focusing their investments on electric mobility and adapting their strategies. A great demonstration of this movement is the case of the multinational Ford, which is concentrating its efforts on this transition and, in order to achieve a top position in the electric car market, may lay off thousands of employees.
Ford may lay off 8 employees
The multinational's alleged dismissal plans to focus on electric cars were revealed by TR Reid, a company spokesman, in a statement earlier this week.
To deliver its Ford+ transformation and lead this great, new era of electric and connected cars, the multinational remains focused on reshaping its work and modernizing its organization across all automotive business units across the company.
According to the source, Ford has set clear targets to mitigate the costs, so that it is guaranteed that they are lean and fully competitive with the best in the electric car sector. According to Bloomberg News, the US automaker is preparing to lay off up to 8 employees over the next few weeks.
In February, CEO Jim Farley had already commented during a conference that the problem of the multinational Ford was structural, given that there were too many people. Employee layoffs are expected in Ford's salaried workforce, as well as in the Ford Blue division, which was developed in March and dedicated to managing the company's internal combustion engine operations.
Multinational wants to manufacture 600 electric cars
The German agency Reuters advances that the details related to the dismissal of collaborators are not yet closed and that, until then, they may change. Even so, it is understood that it will be implemented in stages, with the first scheduled for this summer.
Although the spokesman for the multinational Ford has shown that the company will not comment on the speculation, it is known that a conference call was scheduled to inform investors about the manufacturer's plans to produce 600 electric cars per year by 2023, and more than 2 million by the end of 2026.
In June, Ford's CEO announced that the multinational's next electric cars will only be sold online, with a non-negotiable price, making sales and consequent margins of dealerships impossible.
In the US, it is very common for dealerships to charge their customers large margins on the vehicle price set by the manufacturers. Although it's not something they particularly like, there's nothing you can do to stop it.
End of dealerships: Ford will only sell electric cars online
Due to this possibility linked to dealerships, the multinational's CEO announced that the automaker's next electric cars will be sold exclusively online and their price will not be negotiable.
According to Farley, it is necessary to go for non-negotiable prices, it is necessary to be completely online, there is no stock and the vehicle goes directly to the customer.
Collection and delivery will be completely remote. The executive says he thinks all his stores can do this, but the new rules will be brutal and very different from those that exist today.
In addition to Ford, other automakers have already decided to switch their sales to online, running them directly with customers and leaving physical stores aside, and leading to the dismissal of thousands of employees. Examples of these changes are Mercedes-Benz, Volvo, Volkswagen and others.
