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New Toyota SUV Promises to Combine Robustness and Affordable Price Based on the Hilux and Inspired by the Classic FJ Cruiser. Model Will Be Unveiled at the Tokyo Motor Show 2025 and Aims to Popularize the 4×4 with Ladder Frame Chassis.
Toyota officially revealed on October 20, 2025 the Land Cruiser FJ, a new rugged SUV that will debut worldwide as a prototype and will be showcased at the Japan Mobility Show 2025 in Tokyo.
The model is designed to expand the reach of the Land Cruiser family with a compact, robust package at a more affordable price than its larger siblings, while maintaining ladder frame chassis and focusing on off-road use.
The launch in Japan is expected in mid-2026, according to the manufacturer.
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The Honda Fit has been discontinued for years, but the 2018 model is worth more today in the Fipe table than it cost brand new, proving that this used car, valued with a 1.5 i-VTEC engine and Magic Seat, only increases in price.
What Is Already Official About the New FJ
According to Toyota’s global statement, the FJ was developed on the IMV (Innovative International Multi-purpose Vehicle) architecture — the basis used by Hilux, SW4/Fortuner, and Hiace — to ensure approach and departure angles, ground clearance, and suspension articulation consistent with the tradition of the Land Cruiser line.
The prototype measures 4,575 mm in length, 1,855 mm in width, and 1,960 mm in height, with a wheelbase of 2,580 mm and a cabin for five occupants.
The drivetrain is part-time 4×4 and the transmission is a six-speed automatic (6 Super ECT).
Style and Proposal: Modern, Functional, and Repairable FJ
The body revives classic elements of off-road design, featuring square volumes, round headlights, and sectioned bumpers for easy repairs and customization.
The interior features a horizontal dashboard, concentrated controls, and good visibility, along with the active Toyota Safety Sense package.
The manufacturer also highlights the modularity of accessories and external items that reinforce the off-road vocation and ease of daily use.
IMV Platform and the Connection with Hilux, SW4, and Hiace
The strategy to “democratize” robust 4×4 takes advantage of the global experience from the IMV project.
This platform, with ladder frame chassis and a focus on durability, supports models produced in locations such as Thailand and Argentina, where Hilux and SW4 are manufactured for the entire region.
Since 2024, the Hiace has also been assembled at the Zárate plant, strengthening the Argentine location’s role as a center for IMV architecture.
The use of this platform in the FJ helps to reduce production and maintenance costs, which are key pillars of Toyota’s proposal for the new addition to the lineup.
Mechanical Set: What Toyota Has Already Confirmed
Despite previous rumors about the use of a 2.8 turbodiesel engine, the official technical specifications for the prototype list the 2TR-FE 2.7 gasoline engine, with 163 horsepower and 246 Nm of torque.
The setup is combined with part-time 4×4 and a six-speed automatic transmission.
For now, Toyota has not confirmed other engine options or hybrid versions, leaving the regional lineup for a later announcement.
Dimensions, Mobility, and Off-Road Capability
The shorter wheelbase — 270 mm less than the Land Cruiser 250 — improves the turning radius (5.5 m) and maneuverability on trails and in urban areas.
The model has received structural reinforcements in the floor and greater body rigidity, enhancing stability.
According to Toyota, the axle articulation is equivalent to that of the legendary Land Cruiser 70, symbolizing the brand’s resilience.
These features ensure the new SUV strikes a balance between accessibility and authentic off-road capability.
Markets and Timeline: What to Expect
The Japan Mobility Show 2025, taking place from October 31 to November 9, will showcase the global debut of the FJ.
After the presentation, Toyota plans to begin sales in Japan in 2026 and gradually expand availability to other markets.
However, the company emphasizes that configurations and engines may vary by region, meaning that not all versions will be available globally.
Positioning: Affordable, Robust, and Versatile
While the Land Cruiser 300, 250, and 70 cover the higher ranges of the portfolio, the new FJ will be the entry point into Toyota’s off-road lineup.
The SUV focuses on low maintenance costs, shared parts with the Hilux, and practical solutions, without compromising reliability and off-road performance.
This approach reflects the IMV concept, designed for emerging markets and professional applications, but that also attracts recreational off-road enthusiasts.
And Brazil?
The technical set and industrial base of the FJ favor eventual production in Latin America, especially in Argentina, where Toyota already manufactures vehicles from the IMV line.
However, the company has not confirmed plans for Brazil or regional timelines.
The Zárate plant, which currently produces Hilux, SW4, and Hiace, would be the natural candidate if the model gains scale on the continent.
Why the FJ is Different from the Old FJ Cruiser
Although it keeps the visual inspiration of the FJ Cruiser, the new model focuses on functionality and repairability, replacing the retro design focus with simple and practical solutions.
The modular bumpers, easy-to-clean interior, and reinforced structure highlight the proposal for real-world use, without luxury, but with the robustness typical of Land Cruisers.
Thus, the new FJ positions itself as a compact and utilitarian Land Cruiser, ready for work and leisure off-road.
With the launch confirmed and the debut approaching, the lingering question is whether the Land Cruiser FJ will also capture the South American audience with the same mechanical setup as the Japanese prototype.
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