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Urban 150: Honda Biz's new major rival arrives in Brazil after becoming a sales craze in China and around the world, promising to sell like crazy in the country!
the assembler shineray arrives on the Brazilian market with full force, promising to displace the popular honda biz. With the launch of City 150, the company intends to win over the public with an innovative and accessible model, which has everything it needs to become the new sensation on Brazilian streets, according to otvfoco.
Currently, Shineray has established itself as a growing force in the motorcycle market in Brazil. With a strategy focused on innovation and accessibility, the brand has been gaining the preference of many consumers. The introduction of the Urban 150 is a clear example of this approach, offering a modern and competitive motorcycle that challenges traditional models such as the Honda Biz. Furthermore, Shineray constantly invests in technology and design, always seeking to meet the needs of the Brazilian public. Therefore, the brand is increasingly present on the streets, consolidating its position in the segment.
Honda Biz and its popularity
Honda is one of the undisputed leaders in the Brazilian motorcycle market. Models like the Honda Biz are known for their reliability and affordable price, gaining a wide customer base. fans across the country. However, Shineray emerges as a strong competitor, presenting a model that promises to change this scenario.
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INDUSTRY AND TRADE – FREE MARKET
Shineray's innovative Urban 150
The Urban 150 arrives on the market with a series of amenities that put it ahead of many competitors. Among its highlights are full-LED lighting, in-person key, digital panel with connectivity and disc brakes with ABS system on both wheels. According to information from Estadão's Mobilidade website, these features aim to offer a modern and safe riding experience, something that could attract many consumers.
Available in four colors, the Urban 150 has a suggested price of R$16.290, which makes it a very competitive option in the segment. Compared to the Honda Biz, Shineray's new motorcycle not only offers modernity, but also an attractive design and advanced features that can make a difference in consumer choice.
Statement from Shineray Director
Thomas Medeiros, director of Supply Chain at Shineray from Brazil, spoke enthusiastically about the new model. “Reinventing ourselves is part of Shineray and Urban is an indication of our next steps. This is a model designed for the streets, with connectivity, and brings several new features, such as the in-person key. It is a motorcycle with superior performance and finishing, we are sure it will delight the public”, commented Medeiros.
This confidence in the product demonstrates Shineray's determination to stand out in the competitive motorcycle market in Brazil, offering a robust and modern alternative to the Honda Biz.
Competitiveness in the motorcycle segment
Shineray's introduction of the Urban 150 represents an important strategic move in the motorcycle market. Honda Biz, despite being one of the public's favorites, now faces a competitor that promises more for less. Shineray bets on the combination of technology, design and affordable price to win consumer preference.
The competition in the motorcycle segment promises to heat up, and the arrival of the Urban 150 is just the beginning. With an innovative proposal and a keen eye on the needs of Brazilian motorcyclists, Shineray is ready to conquer a significant share of the market, putting Honda Biz and other competitors on alert.
Complete technical sheet of the Shineray Urban 150 EFI 2025
| Feature | Specifications |
| Motor | Cooling: Air |
| Number of cylinders: 1 | |
| Capacity: 149 cm³ | |
| Power: 12,9 HP | |
| Torque: 1,31 kgf.m | |
| Transmission: Automatic CVT | |
| General | Fuel tank: 13,5 liters |
| Maximum speed: 115 km / h | |
| Average consumption: Not informed | |
| Dimensions: | |
| – Length: 1.950 mm | |
| – Width: 745 mm | |
| – Height: 1.180mm | |
| – Wheelbase: 1.340 mm | |
| Chassis | Front brake: 240 mm disc |
| Rear brake: 220 mm disc | |
| Front tire: 100/80-14 | |
| Rear tire: 130/70-13 | |
| ABS: Yes | |
| Others | Fully digital panel: Yes (color TFT) |
| Full-LED Lighting: Yes | |
| Suggested public price | From R$ 16.290,00 + shipping and taxes according to region |
| Available Colors | Black, Red and Light Blue |
Shineray, a strong competitor
Shineray enters the Brazilian market with everything with the Urban 150, offering a modern and affordable alternative to the Honda Biz. With advanced technological features and an attractive design, Shineray's new motorcycle promises to win many fans. It now remains to be seen how this dispute unfolds on the streets and what Honda's response will be to this new challenge.
Let it come at a price that we can afford. It's beautiful, efficient, congratulations to everyone involved in the production of this bike.
There is still a Chinese motorcycle to appear that will be approved in the Brazilian market… I challenge anyone to name one.
The worst blind person is not the one who is completely blind, who is aware of his disability, but the one who only sees as far as his eyes can see, when he talks about “market acceptance”. Nowadays, it is impossible to outperform Chinese industry… They planned for the long term, while Western businessmen only wanted to know about quick and easy profits…
I just don't agree with the part that says the urban is a competitor of the biz, all the standard items it has, ABS on both wheels, this bike is a direct competitor of the Honda ADV and with a much more affordable price.
I completely agree, mine arrived yesterday and it is identical to the ADV, in fact the urban has the same headlights and is more beautiful, apart from the support for the trunk that comes from the factory.
What matters is the price, those who see quality and are rich, the poor buy based on the price.