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Urban 150: The New Heavyweight Rival of Honda Biz Arrives in Brazil After Becoming a Sales Sensation in China and Around the World, Promising to Sell Like Hotcakes in the Country!
The automaker Shineray arrives in the Brazilian market in full force, promising to unseat the popular Honda Biz. With the launch of the Urban 150, the company intends to capture the audience with an innovative and accessible model, which has everything to become the new sensation on Brazilian streets, according to otvfoco.
Currently, Shineray has been establishing itself as a rising force in the motorcycle market in Brazil. With a strategy focused on innovation and accessibility, the brand has been gaining the preference of many consumers. The introduction of the Urban 150 is a clear example of this approach, offering a modern and competitive motorcycle that challenges traditional models like the Honda Biz. Furthermore, Shineray is constantly investing in technology and design, always seeking to meet the needs of the Brazilian audience. For this reason, the brand is increasingly present on the streets, consolidating its position in the segment.
Honda Biz and Its Popularity
Honda is one of the undisputed leaders in the motorcycle market in Brazil. Models like the Honda Biz are known for their reliability and affordability, winning over a vast base of fans across the country. However, Shineray emerges as a heavyweight competitor, presenting a model that promises to shake up this scenario.
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The Innovative Urban 150 by Shineray
The Urban 150 arrives in the market with a series of amenities that place it ahead of many competitors. Among its highlights are full-LED lighting, a proximity key, a digital dashboard with connectivity, and disc brakes with ABS on both wheels. According to information from the Mobilidade website, from Estadão, these features aim to provide a modern and safe riding experience, something that may attract many consumers.
Available in four colors, the Urban 150 has a suggested price of R$ 16,290, making it a highly competitive option in the segment. Compared to the Honda Biz, Shineray’s new motorcycle not only offers modernity but also an attractive design and advanced functionalities that can make a difference in the consumer’s choice.
Statement from the Director of Shineray
Thomas Medeiros, Supply Chain Director of Shineray do Brasil, spoke enthusiastically about the new model. “Reinventing ourselves is part of Shineray, and the Urban is an indication of our next steps. This is a model designed for the streets, with connectivity, and brings several innovations, such as the proximity key. It’s a motorcycle with superior performance and finish, and we are sure it will delight the public,” commented Medeiros.
This confidence in the product demonstrates Shineray’s determination to stand out in the competitive motorcycle market in Brazil, offering a robust and modern alternative to the Honda Biz.
Competitiveness in the Motorcycle Segment
The introduction of the Urban 150 by Shineray represents an important strategic move in the motorcycle market. The Honda Biz, despite being one of the favorites among the public, now faces a competitor that promises more for less. Shineray bets on the combination of technology, design, and accessible pricing to win consumer preference.
The competition in the motorcycle segment promises to heat up, and the arrival of the Urban 150 is just the beginning. With an innovative proposal and a keen eye on the needs of Brazilian motorcyclists, Shineray is ready to capture a significant market share, putting Honda Biz and other competitors on alert.
Complete Technical Specifications of the Shineray Urban 150 EFI 2025
| Feature | Specifications |
| Engine | Cooling: Air |
| Number of cylinders: 1 | |
| Capacity: 149 cm³ | |
| Power: 12.9 HP | |
| Torque: 1.31 kgf.m | |
| Transmission: Automatic CVT | |
| General | Fuel tank: 13.5 liters |
| Top speed: 115 km/h | |
| Average consumption: Not informed | |
| Dimensions: | |
| – Length: 1,950 mm | |
| – Width: 745 mm | |
| – Height: 1,180 mm | |
| – Wheelbase: 1,340 mm | |
| Chassis | Front brake: 240 mm disc |
| Rear brake: 220 mm disc | |
| Front tire: 100/80-14 | |
| Rear tire: 130/70-13 | |
| ABS: Yes | |
| Others | Fully digital dashboard: Yes (color TFT) |
| Full-LED lighting: Yes | |
| Suggested retail price | Starting at R$ 16,290.00 + freight and taxes according to the region |
| Available colors | Black, Red, and Light Blue |
Shineray, A Weighty Competitor
Shineray boldly enters the Brazilian market with the Urban 150, offering a modern and accessible alternative to Honda Biz. With advanced technological features and an attractive design, Shineray’s new motorcycle promises to win over many fans. Now it remains to be seen how this dispute unfolds on the streets and how Honda will respond to this new challenge.
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Quero comprar uma dessa elétrica
Só quem teve uma shineray sabe como é boa uma biz e uma pop e porque elas são tão valorizadas no mercado. Só quem não entende de moto compra uma dessas (shineray), como eu já fiz.
Tem shy elétrica até 50?