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There Has Been a Recent Increase in the Number of Shopping Centers That Provide Free Charging Stations and Promote the Use of Electric Cars in Marketing Efforts. Shopping Center Managers Across the Country Are Adjusting Their Policies in Response to Demographic Changes and a Greater Emphasis on Sustainable Practices.
Thousands of shopping centers across the country are making the pursuit of sustainable activities, increasing incentives for customer well-being, and implementing initiatives that positively impact the environment a main goal. Shopping center managers have had to rethink infrastructure, landscaping, and marketing strategies due to a new consumer profile that is more concerned than ever with supporting environmentally conscious businesses.
Most shopping centers in Brazil (72%) are taking action to reduce carbon emissions, with 52% purchasing clean energy from the open market and 43% conducting air quality assessments, according to the latest Sustainability Report from the Brazilian Shopping Centers Association (Abrasce). The shopping center of Grupo Peralta is a contemporary example of this and is widely considered the largest retail and entertainment complex on the São Paulo coast, with over 300 stores and 82,000 m2 of GLA (Gross Leasable Area). Two green areas were created at the main entrances of the property two months ago to provide customers with a place to park their electric vehicles while they charge for up to an hour.
We observe that “environmental awareness,” “sustainable consumption,” and “impact reduction” are increasingly integrated into business practices. Shopping centers are essentially small towns, with high daily resource consumption that exceeds market needs. The marketing director of Litoral Plaza, Jannine Bastos, said: “It is proving that indeed, socio-environmental awareness for a better future is important.”
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A French brand placed a car on four huge red balloons to prove that its suspension made the vehicle “float,” and the surreal scene became one of the most iconic and unusual images in automotive history.
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Jeep Avenger begins production in Brazil, debuting as the brand’s new entry-level SUV and inaugurating an unprecedented phase by becoming the first national Jeep manufactured outside of Goiana, as part of a R$ 3 billion plan.
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Costing R$ 12,490, the new Shineray Urban Lite 150 “cheap one” arrives in Brazil with a CVT transmission, digital dashboard, and LED lights, making it more affordable than the Biz and targeting those who want to abandon the bus.
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Ducati brings to Brazil the Superleggera V4 Centenario: 228 hp that become 247 with a track kit, carbon fiber and carbon-ceramic brakes, estimated price between R$ 1.5 and 2 million, deliveries only in 2027.
Now it Must Be Cool – It’s no wonder that the shopping center’s Christmas campaign has expanded this year: for the first time in the region, a company will raffle off a fully electric car, seven times more economical than a combustion engine, with zero emissions and a range of 298 kilometers on a single charge.
Although sustainable practices inspire and spark curiosity among people, retailers also need to provide tangible incentives for consumers to accept and support their stores. The marketing expert concludes that the goal has been met, as electric vehicles offer real solutions to the problems of air pollution and toxin release caused by fossil fuel combustion.
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