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Auto Evaluation Research Shows Brands Like Renault, Jeep, and Peugeot Offer The Highest Discounts on New Cars in Brazil. Southeast Region is The Most Advantageous for Negotiation.
Buying a new car in Brazil can be much cheaper than the prices listed in the official tables. A recent survey from the Auto Evaluation platform, released this semester, analyzed over 437 thousand negotiations in about 4 thousand dealerships across the country and found that some brands have been applying significant discounts at the time of sale.
The study — conducted between January and June of this year — aimed to compare the suggested prices by manufacturers with the final amount actually paid by the customer.
The results are surprising: differences greater than 10% in several cases, depending on the manufacturer and the region of the country.
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Renault Leads The Discount Ranking In The Country
Among the manufacturers analyzed, Renault was the one that reduced prices the most in its recent sales, with average discounts of 10.7%. Following closely are Jeep (10.6%) and Peugeot (10%).
The numbers show a trend of flexibility in negotiations, especially in a scenario of expensive credit and vehicle sales still recovering.
By offering direct reductions, manufacturers are trying to attract consumers who have been postponing their car exchange due to high costs.
Imported Brands Have Discounts Influenced By Stock
According to the study, companies that import all their vehicles also adjust their prices based on the availability of cars in stock.
The BYD, for instance, increases the reductions when there is greater supply of units, while Kia maintains more modest discounts due to the low availability of models.
According to Fábio Braga, an executive at Auto Evaluation, this behavior follows a logical market pattern:
“When there are more cars ready for delivery, the room for negotiation increases. Stock is a determining factor in the size of the discount,” explains the expert.
Southeast Concentrates The Best Buying Opportunities
The survey also revealed that the Southeast region is where consumers have the greatest chances of securing good discounts.
In the states of Rio de Janeiro, Minas Gerais, and Espírito Santo, the average reduction off the suggested price is 7.7%, while in São Paulo, the number is quite close at 7.5%.
Moreover, the Southeast has the lowest average listed price, estimated at R$ 160,236, and the lowest effective price paid, at R$ 147,913. In practice, this means that the consumers in the region pay less, both at the initial price and after negotiation.
The Interior and Other Regions Still Have Higher Prices
In the rest of the country, discounts are smaller. The South region recorded an average of 7.3%, while the Central-West and North regions tied with an average reduction of 6.3%.
The interior of Brazil also presented the highest prices: vehicles cost, on average, R$ 181,972 in the table and R$ 170,465 after negotiation.
These differences can be explained by more expensive logistics, fewer dealerships, and limited stock, factors that restrict the bargaining power of consumers outside major urban centers.
Negotiating and Comparing Prices is The Key to Saving
For those planning to buy a new car, the study reinforces an old rule: researching and negotiating continue to be the best strategies.
With differences that can exceed R$ 10 thousand on a single vehicle, it is essential to consult dealerships in different regions, compare conditions, and take advantage of promotional periods.
The current scenario shows that, more than ever, being well-informed can mean real savings. In times of expensive credit and economic uncertainties, the attentive consumer is the one who gains an advantage.
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