Saveiro vs. Hilux! Intense Battle in the Ranking of the Best-Selling Pickup Trucks in Brazil in October — Who Will Be the Winner?

Written by Fabio Lucas Carvalho

Published on 25/10/2024 at 11:54

Updated on 25/10/2024 at 11:55

Foto: Reprodução

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The Competition Between Saveiro and Hilux in the Brazilian Pickup Market Is More Intense Than Ever. See Which One Leads the Ranking of the Most Sold Pickups in Brazil

Pickups have recorded high sales in Brazil, representing about 20% of the national automotive market, according to a survey by Bright Consulting. The sector remains heated, with new brands entering the competition and the traditional ones investing in updates, intensifying the battle among the most sold pickups in Brazil.

In this scenario, the veteran Volkswagen Saveiro surprised, achieving the third position in sales, ahead of the Toyota Hilux, until then one of the favorites.

Saveiro, Hilux, most sold pickups in Brazil

Most Sold Pickups in Brazil! Fiat Strada and Fiat Toro Maintain Leadership

Fiat Strada remains the isolated leader of the segment, with 9,889 units sold by October 23, surpassing more than double the second place, Fiat Toro, which registered 4,014 units.

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With updates planned for 2025, the Toro promises to consolidate its position in an increasingly competitive market. In third place, the VW Saveiro totaled 3,957 units, surpassing the Toyota Hilux, which accounts for 3,381 sales. The Saveiro benefits from its history in the country and its versatile profile, attracting both professionals and urban consumers.

Hilux: Solid Among Mid-Size Pickups

The Hilux, although dethroned by the Saveiro in the overall count, maintains leadership among mid-size pickups. With its robustness and established reputation, the Japanese pickup is expected in its hybrid version soon.

The new model is set to begin assembling in Argentina starting in 2025, with a 48V system, reinforcing the electrification trend in the segment.

Intense Competition for Other Positions

In fifth place is the Ford Ranger, with 2,612 units, approaching the Chevrolet S10 (2,064), which received updates in April and shows growth potential. The Chevrolet Montana, in turn, remains in seventh, with 2,049 units, targeting the segment led by the Fiat Toro.

The Montana may gain heavyweight competitors soon, with launches like the Renault Niagara and the Volkswagen Tarok, expanding the competition.

Ram Rampage and Volkswagen Amarok Growing

In eighth place, with 1,566 units, the Ram Rampage shows progress, although it still needs more strength to compete directly with the leading mid-size pickups. Just behind is the Volkswagen Amarok (902 units), which recently underwent updates.

Tenth is the Renault Oroch, which is set to be replaced by the Renault Niagara, with production in Argentina planned for 2026.

Ranking of the Most Sold Pickups in Brazil (as of October 23)

Fiat Strada: 9,889
Fiat Toro: 4,014
VW Saveiro: 3,957
Toyota Hilux: 3,381
Ford Ranger: 2,612
Chevrolet S10: 2,064
Chevrolet Montana: 2,049
Ram Rampage: 1,566
VW Amarok: 902
Renault Oroch: 755

The diversification of the pickup market in Brazil remains intense, attracting both new consumers and investors in the sector.

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Saveiro vs. Hilux! Intense Battle in the Ranking of the Best-Selling Pickup Trucks in Brazil in October — Who Will Be the Winner?

The Competition Between Saveiro and Hilux in the Brazilian Pickup Market Is More Intense Than Ever. See Which One Leads the Ranking of the Most Sold Pickups in Brazil

Most Sold Pickups in Brazil! Fiat Strada and Fiat Toro Maintain Leadership

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Hilux: Solid Among Mid-Size Pickups

Intense Competition for Other Positions

Ram Rampage and Volkswagen Amarok Growing

Ranking of the Most Sold Pickups in Brazil (as of October 23)

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Saveiro vs. Hilux! Intense Battle in the Ranking of the Best-Selling Pickup Trucks in Brazil in October — Who Will Be the Winner?

The Competition Between Saveiro and Hilux in the Brazilian Pickup Market Is More Intense Than Ever. See Which One Leads the Ranking of the Most Sold Pickups in Brazil

Most Sold Pickups in Brazil! Fiat Strada and Fiat Toro Maintain Leadership

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Hilux: Solid Among Mid-Size Pickups

Intense Competition for Other Positions

Ram Rampage and Volkswagen Amarok Growing

Ranking of the Most Sold Pickups in Brazil (as of October 23)

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