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Want to Change Your Television but Don’t Know Where to Start? We Analyzed the Main Models on the Market to Help You Find the Best Smart TVs to Buy in 2025, with Options for All Tastes and Budgets.
Finding the ideal television is one of the most important decisions when setting up your living room. With so many technologies, brands, and features, the search for the best smart TVs to buy in 2025 can seem complicated. Whether to watch movies and series with cinema-quality, to play the latest games smoothly, or simply to have a reliable device for everyday use, there is a perfect model waiting for you.
To make your choice easier, it’s important to understand the three main screen technologies. LED TVs are the most common and affordable, but they can suffer from light bleed. Mini LED improves this by using smaller LEDs for much better brightness and contrast control. At the top, OLED TVs offer “absolute black,” as each pixel lights up individually, ensuring the best possible picture quality. With that in mind, check out our selection.
1. Entry-Level TVs (Up to 43 Inches | Full HD)
For those looking for a compact TV for the bedroom or kitchen, models ranging from 32 to 43 inches are a good entry point. Although 32″ models are still only HD, from 40″ onwards we can find good Full HD options.
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- Highlight: Philco Roku TV (40″)
- Why is it a good choice? The main asset of this TV is the Roku TV operating system, extremely lightweight and fast, ideal for the simpler hardware of these models. It doesn’t freeze and provides access to all major streaming apps. The picture quality is fair for the price range, and the 20W sound is adequate for smaller spaces.
- Average price: About R$ 1,300.
2. Samsung Crystal UHD DU8000 (4K)
The Samsung Crystal line has been a best-seller for years and is one of the best cost-effective options for those looking to enter the 4K universe. The DU8000 model for 2025 refines what was already good.
- Why is it a good choice? It delivers a great quality 4K picture with vibrant colors thanks to the Crystal 4K processor. Its AirSlim design is super slim, and the SolarCell remote that charges with sunlight is an eco-friendly and practical feature. The Tizen system is fast and complete, including the Gaming Hub, which allows you to stream games (Xbox Game Pass and GeForce NOW) without the need for a console.
- Average price (50″): About R$ 2,100.
3. LG QNED80 (4K)
Stepping up, the LG QNED80 combines Quantum Dot and NanoCell technologies, offering a leap in picture quality compared to entry-level models.
- Why is it a good choice? The combination of technologies results in purer colors and more intense brightness. Equipped with the α5 Gen7 AI processor, it does an excellent job of upscaling, improving the quality of non-4K content. The WebOS system is one of the most intuitive on the market, and the Smart Magic remote makes navigation much easier.
- Average price (55″): About R$ 2,800.
4. TCL C655 (QLED Mini LED)
TCL has established itself as a brand that delivers a lot of technology for an aggressive price. The C655 is a testament to that, bringing Mini LED technology into a highly competitive price range.
- Why is it a good choice? It is one of the best smart TVs to buy in 2025 for those seeking a cinematic picture. The QLED with Mini LED technology offers impressive contrast, with deep blacks and intense brightness, without light bleed. It features a 144Hz refresh rate, ideal for gaming, and a powerful 60W sound system by Onkyo. The Google TV system is comprehensive and easy to use.
- Average price (55″): About R$ 3,300.
5. Philips The Xtra (Mini LED Ambilight)
Philips bets on a unique immersive experience with Ambilight technology, which projects lights onto the wall behind the TV, synchronized with the colors of the image.
- Why is it a good choice? In addition to the fantastic Mini LED technology that ensures high-quality picture, the Ambilight creates an engaging atmosphere that seems to expand the screen. The 40W sound is good quality, and the Google TV system provides access to a universe of apps. It’s the ideal choice for those looking to transform the living room into a real cinema.
- Average price (55″): About R$ 3,600.
6. Samsung S90D (OLED)
Entering the high-end segment, the Samsung S90D offers QD-OLED technology, which combines quantum dots with the OLED panel to deliver the best of both worlds.
- Why is it a good choice? The picture quality is simply spectacular. The QD-OLED panel achieves superior color volume and brightness level compared to traditional OLEDs, maintaining absolute black and infinite contrast. With a refresh rate of up to 144Hz and an ultra-slim design, it’s one of the best TVs in the world for both movies and gaming.
- Average price (55″): About R$ 5,200.
7. LG OLED C4
LG is the pioneer and benchmark in OLED TVs. The C4 model continues the tradition of delivering exceptional picture quality, being the choice of many cinema enthusiasts.
- Why is it a good choice? The LG WOLED panel is renowned for its color fidelity and perfect contrast. The α9 AI Gen7 processor is one of the smartest on the market, enhancing picture and sound in real-time. It’s the perfect TV for image purists seeking an experience as close to the director’s vision as possible. The WebOS system and Smart Magic remote round out the premium package.
- Average price (55″): About R$ 5,000.
So, which of these TVs did you like the most? Are you thinking about investing in an OLED screen, or is a good value Mini LED model more your style? Share your opinion in the comments!
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