English 
Francês 
Alemão 
Italiano 
Japonês 
Norueguês 
Portuguese 
Spanish 
2 min of reading 
31 comments 
Japanese Automaker Launches Mini Hilux in 2024 to Compete with Prices Below R$ 55 Thousand or US$ 10 Thousand Without Direct Conversion!
Toyota, renowned for its iconic Hilux pickup, is set to shake up the market with the announcement of a compact model, the IMV0. This new project, inspired by the classic Bandeirante, promises to be a versatile mini Hilux adaptable to various uses, expected to hit the market in 2024 for around $ 10 thousand (ten thousand dollars), or R$ 55 thousand with a direct conversion for an average exchange rate of R$ 5.00 or to improve, an addition of federal taxes including importation of +78.6%, totaling R$ 98,230.00.
Initially presented in Indonesia as Ranga, the IMV0 concept stands out for its versatility, capable of transforming into a food truck, cargo platform, or even a charging station for electric vehicles. This compact version of the Hilux promises to be a practical and economical solution for various uses.
MINI HILUX: Models Adapted for Each Market
The mini Hilux will be launched in South Africa in 2024 under the name Stallion, reviving a smaller pickup that was successful in the region in the 80s. The model is expected to receive different names in each market, equipped with a 2.0-liter four-cylinder gasoline engine, with possible diesel, hybrid, and electric versions.
-
Engineers propose a fourth traffic light for intersections – the change promises to affect crossings, queues, and waiting times.
-
Chevrolet Suburban Z71 lands in Brazil with a V8 engine, off-road design, air suspension, seven seats, and colossal size, a rare version imported for around R$ 1.3 million with luxury and exclusivity.
-
The Chevrolet Onix 1.0 turbo achieves 17.7 km per liter on the highway and ranks among the three most economical cars in Brazil in 2026, alongside two more expensive Toyota hybrids available at dealerships.
-
Little sister of the Hilux: Toyota launches Land Cruiser FJ with 4 radical versions, 2.7 engine with 166 hp and 4×4 traction with locking.
Specifications and Competition
At 5.3 meters long, 1.78 meters wide, 1.74 meters high, and with a 3-meter wheelbase, the mini Hilux will compete with models such as Kia Bongo and Hyundai HR, which measure 4.82 meters in length, 1.74 meters in width, 2.1 meters in height, and have a wheelbase of 2.41 meters. Larger vehicles like Iveco Daily and Volkswagen Delivery are also rivals, despite being more spacious.
Affordable Price
Toyota predicts that the IMV0 will be sold in some Asian countries for around 10 thousand dollars, equivalent today to about R$ 55,000, without mandatory safety items in some markets, such as airbags and ABS brakes. In Brazil, the model could be sold with a diesel engine, if it carries more than one ton, and local production could be an alternative to avoid high import taxes, with the Argentine factory in Zárate being a viable option.
Innovation with a New Type of Fuel: Hydrogen
In addition to the mini Hilux, Toyota is developing a prototype of the hydrogen-powered Hilux in the UK, with components from the Toyota Mirai. With a projected range of 600 km, the hydrogen Hilux aims to be an eco-friendly alternative in the market, comparable to the Australian version with a 2.8-liter turbo diesel engine, which covers about 1,150 km between refuels.
Uma Toyota bandeirante Nutela.
Admiro as montadoras que observam o mercado fisicamente, não em livros e opiniões de marketeiros.
Veiculos comerciais leves são largamente utilizados em centros urbanos por pequenos empresarios e familias. Otimo que a Toyota percebeu que a grande maioria não pode e não precisa gastar o dobro para ter uma picape maior.
Muito sucesso à Toyota nas vemdas pelo mundo todo!
Esse é preço lá onde os impostos para veículos são bem mais baixos que aqui.Acrescentaos impostos, frete, comissão das revendas , no final das contas não saí por menos de 110.000,00, o dobro de lá. Me engana que eu gosto. Puro sonho que vai custar 55.000,00