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Toyota Revolutionizes The Market With Launch Of Mini Hilux For Under R$ 55,000 (Excluding Taxes)

Written by Roberta Souza
Published on 30/06/2024 at 10:47
Updated on 01/07/2024 at 14:13
Toyota mini Hilux
Foto: reprodução adaptada 4×4 Community forum
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Japanese Automaker Launches Mini Hilux in 2024 to Compete with Prices Below R$ 55 Thousand or US$ 10 Thousand Without Direct Conversion!

Toyota, renowned for its iconic Hilux pickup, is set to shake up the market with the announcement of a compact model, the IMV0. This new project, inspired by the classic Bandeirante, promises to be a versatile mini Hilux adaptable to various uses, expected to hit the market in 2024 for around $ 10 thousand (ten thousand dollars), or R$ 55 thousand with a direct conversion for an average exchange rate of R$ 5.00 or to improve, an addition of federal taxes including importation of +78.6%, totaling R$ 98,230.00.

Initially presented in Indonesia as Ranga, the IMV0 concept stands out for its versatility, capable of transforming into a food truck, cargo platform, or even a charging station for electric vehicles. This compact version of the Hilux promises to be a practical and economical solution for various uses.

MINI HILUX: Models Adapted for Each Market

The mini Hilux will be launched in South Africa in 2024 under the name Stallion, reviving a smaller pickup that was successful in the region in the 80s. The model is expected to receive different names in each market, equipped with a 2.0-liter four-cylinder gasoline engine, with possible diesel, hybrid, and electric versions.

YouTube video
Video: YouTube Playback

Specifications and Competition

At 5.3 meters long, 1.78 meters wide, 1.74 meters high, and with a 3-meter wheelbase, the mini Hilux will compete with models such as Kia Bongo and Hyundai HR, which measure 4.82 meters in length, 1.74 meters in width, 2.1 meters in height, and have a wheelbase of 2.41 meters. Larger vehicles like Iveco Daily and Volkswagen Delivery are also rivals, despite being more spacious.

Affordable Price

Toyota predicts that the IMV0 will be sold in some Asian countries for around 10 thousand dollars, equivalent today to about R$ 55,000, without mandatory safety items in some markets, such as airbags and ABS brakes. In Brazil, the model could be sold with a diesel engine, if it carries more than one ton, and local production could be an alternative to avoid high import taxes, with the Argentine factory in Zárate being a viable option.

Innovation with a New Type of Fuel: Hydrogen

In addition to the mini Hilux, Toyota is developing a prototype of the hydrogen-powered Hilux in the UK, with components from the Toyota Mirai. With a projected range of 600 km, the hydrogen Hilux aims to be an eco-friendly alternative in the market, comparable to the Australian version with a 2.8-liter turbo diesel engine, which covers about 1,150 km between refuels.

Photo: CarMagazine

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Maurício
Maurício
07/07/2024 08:40

Uma Toyota bandeirante Nutela.

Roque Testai
Roque Testai
06/07/2024 11:35

Admiro as montadoras que observam o mercado fisicamente, não em livros e opiniões de marketeiros.
Veiculos comerciais leves são largamente utilizados em centros urbanos por pequenos empresarios e familias. Otimo que a Toyota percebeu que a grande maioria não pode e não precisa gastar o dobro para ter uma picape maior.
Muito sucesso à Toyota nas vemdas pelo mundo todo!

Rui Silveira
Rui Silveira
03/07/2024 18:17

Esse é preço lá onde os impostos para veículos são bem mais baixos que aqui.Acrescentaos impostos, frete, comissão das revendas , no final das contas não saí por menos de 110.000,00, o dobro de lá. Me engana que eu gosto. Puro sonho que vai custar 55.000,00

Roberta Souza

Author for the Click Petróleo e Gás portal since 2019, responsible for publishing over 8,000 articles that have garnered millions of views, combining technical expertise, clarity, and engagement to inform and connect readers. A Petroleum Engineer with a postgraduate degree in Industrial Unit Commissioning, I also bring practical experience and background in the agribusiness sector, which broadens my perspective and versatility in producing specialized content. I develop content topics, disseminate job opportunities, and create advertising materials tailored for the industry audience. For content suggestions, job vacancy promotion, or advertising proposals, please contact via email: santizatagpc@gmail.com. We do not accept resumes

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