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Uber’s New Service in Brazil Allows You to Reserve Black Category Cars by the Hour, with Up to Five Stops, Focused on Continuous and Customized Routes for Business or Leisure.
Uber has launched in Brazil the option Uber By Time Black, which allows users to book a Black category vehicle for up to four hours, without hiring just one trip per destination.
The novelty is initially available in Campinas (SP).
During the reserved period, it is possible to request up to five stops with the same car and driver.
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The option is designed for routes with multiple movements — such as tourist itineraries or corporate visits.
According to Uber, the feature was designed to meet users who need autonomy during periods with several destinations.
With Uber By Time Black, the passenger defines the duration of the car usage (up to four hours), chooses departure date and time — with a minimum notice of 30 minutes — and adds the stop points.
The system provides initial price and mileage estimate before the reservation confirmation.
During the contracted period, the amount includes projected time and distance — if exceeded, extra charges apply.
Tolls and parking are not included; these amounts must be settled directly with the driver.
The scope of the Black category reinforces the premium character of the service.
Cars are more sophisticated and drivers have higher ratings within the platform.
In the launch report, Uber’s Operations Manager in Brazil, Laura Lequain, highlighted that the option offers “more autonomy to the user with a premium experience” during routines with multiple stops.
For now, there is no official information about expansion to other cities.
Uber informed that it will assess the feedback in Campinas before deciding on the next steps.
How Uber By Time Black Works
The step-by-step to activate the service in the app is:
- Open the Uber app and tap on Options.
- Select the By Time option.
- Enter the desired number of hours (up to four); the system will show initial price and mileage.
- Set departure date and time with at least 30 minutes notice.
- Use the “+” icon at the top right to add multiple stops and adjust the order.
- Review the details and confirm your reservation.
The user should pay attention: if the usage lasts longer or the mileage exceeds the estimate, additional charges will apply.
Tolls and parking expenses are outside Uber’s system and need to be agreed upon directly with the driver.
Impacts on the Mobility Market
The implementation of Uber By Time Black aligns with a global trend of personalized mobility services for urban routes.
This option follows a similar path to hourly rental services, but with the advantage of having drivers.
As it is a premium category, Uber aims to serve both corporate clients and families seeking integrated transportation — for example, outings in parks and restaurants throughout the day.
So far, the company has not detailed initial hourly rates or fees for additional time, but the differentiated charge by time and Black category indicates a positioning aimed at a higher-income audience.
However, the economic impact on the driver should be observed.
There is potential for increased income per hour worked, but also greater exposure to operational costs — fuel, tolls, parking — which may vary based on the itinerary.
Uber has not yet disclosed parameters for driver compensation for these expenses, beyond the base fare.
Competition and Differentiators of the New Option
From a competitive standpoint, hourly rental options already exist in the country through rental agencies and specific apps.
Uber’s new option offers the advantage of keeping the same driver available, avoiding car changes during the journey, which can be a differentiator.
What Is Still Undefined
Rates: Uber has not released a price table per hour, nor an estimate of extra fees in case of exceeding time or distance.
Reimbursement to the driver: There are still no details on how the platform covers extra costs for professionals.
Geographical expansion: Only Campinas has been confirmed so far; there is no official map for expansion.
This launch reinforces the company’s commitment to diversifying its services and broadening the range of possibilities within urban mobility.
Corporate clients, families on outings, or professionals with intense routines find in Uber By Time Black another resource to tailor their transportation to their needs.
The option may be replicated in other Brazilian cities, but it depends on the initial performance in Campinas.
Could Uber By Time Black become a popular alternative to taxis and rental services? Comment on what you think about this innovation in city mobility.
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