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VW Tera Debuts in the Top 5 While Hyundai Creta Remains Leader in Car Sales Ranking in September. See the Numbers and Highlights.
Car Market in September Records Fierce Competition for the Top Spot
The new car market in Brazil closed September 2025 with a competitive landscape full of news.
According to registration data, 231,370 vehicles were sold, including cars and light trucks. Of this total, 47.9% of sales came from retail, demonstrating the strength of the end consumer even in a context of economic fluctuation.
Fiat regained overall leadership after three months, with a 15% market share, surpassing Volkswagen, which had 14.52% and had been dominating the previous ranking. Close behind is Chevrolet, with 9.76%, followed by Toyota (8.67%) and Hyundai (8.52%).
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Less than a Tera TSI, up to 710 km of range and charging in 9 minutes: the new BYD Song Ultra expands the Chinese brand’s bet on increasingly faster, more technological, and competitively priced electric SUVs.
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With a 1.0 engine producing 75 hp and costing less than R$ 70,000, Fiat’s car returns to the podium as the cheapest in the country; a temporary promotion for the 2026 Like version reduces the price of the Fiat Mobi.
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With a mild hybrid system of 48 V, 176 hp and a price of R$ 175,990 in the Sahara version, the new Jeep Renegade changes mostly on the inside, improves slightly in fuel consumption, and remains almost the same car.
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With a 293.5 cm³ engine and a range of up to 400 km with a 14.1-liter tank, the Honda CB 300F Twister 2026 has up to 24.7 hp, an initial price of R$ 25,150, and already exceeds R$ 29,000 in the Fipe Table.
Meanwhile, the Hyundai Creta maintained the title of best-selling car in the country for the fourth consecutive month, and the debut of the VW Tera among the top five caught the attention of industry experts.
Hyundai Creta Leads for the Fourth Month and VW Tera Surprises with Debut in the Top 5
With nearly 84% of its sales in retail, the Hyundai Creta solidified its prominent position. There were 4,976 units sold directly to the end consumer and 5,953 total registrations, numbers that reaffirm the SUV’s appeal to Brazilians.
Right behind, the VW Polo secured second place with 4,542 units sold, followed by the Toyota Corolla Cross (4,122) and the Chevrolet Onix (4,026). The big news came from the VW Tera, which claimed 5th place with 3,916 units, marking its debut in the national top 10.
The presence of the VW Tera among the best sellers reflects the success of Volkswagen’s strategy to invest in modern, technology-oriented models aimed at the urban audience.
Furthermore, the balance between design and performance has attracted new consumers and boosted sales in the compact SUV segment.
Sales Ranking Shows Changes in Consumer Behavior
The ranking of best-selling cars in September reveals an interesting movement in Brazilian consumer behavior.
Models with a greater presence in retail, meaning purchased directly by individuals, continue to gain ground against direct sales to fleets and rental companies.
The Caoa Chery Tiggo 7, for example, had 93.69% of its sales in retail, showing strong appeal among individual buyers.
On the other hand, the Fiat Argo and the Hyundai HB20 had over 60% of units sold through direct billing, reflecting a greater dependence on corporate sales.
Another highlight was the BYD Dolphin Mini, the best-selling electric car of the month, with 3,067 units and over 90% directed to the end consumer — an indicator of the advancement of electric mobility in Brazil.
Fiat Dominates Among Light Commercials and Ford Ranger Surpasses Hilux
In the light commercial segment, Fiat maintained its dominance with a powerful double: Strada (3,785 units) and Toro (2,237) led the sales ranking.
The Ford Ranger secured third place, surpassing the Toyota Hilux, with 2,160 units, over 69% of which were in retail.
Mitsubishi Triton, on the other hand, made a splash by reaching the top 5 with 791 vehicles sold, surpassing competitors like Chevrolet Montana (498) and S10 (436).
These results reinforce the dominance of medium and compact pickups, which remain the preferred choice for those seeking robustness and versatility for daily or professional use.
Trends and Perspectives for the Coming Months
With the advance of models like the VW Tera and the strengthening of the Creta, the Brazilian automotive market shows signs of renewal and diversification. The preference for SUVs continues to be high, driven by factors such as comfort, connectivity, and design.
Meanwhile, competition among brands is expected to intensify in the last quarter of the year, especially with new versions and launches planned for the end of 2025.
The scenario in September shows that the Brazilian consumer is increasingly attentive to innovation, technology, and cost-effectiveness, and the performance of the Creta and VW Tera is proof of this.
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