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The Company’s Factories in São Paulo and Santa Catarina Will Receive Investments to Expand Production and a New Administrative Center Will Be Built
Whirlpool, the world’s largest appliance manufacturer and owner of the Brastemp and Consul brands, announced that it will invest R$ 240 million to expand production at its factories in the states of São Paulo and Santa Catarina. The company announces the first investment in capacity increase in Brazil in about a decade and it could generate 3,000 new jobs. See also: New factory that received investments of R$ 152 million is inaugurated in Paraná. The project could create over 160 jobs
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Investments to Expand Production at the Factories and New Administrative Center
The owner of the Consul and Brastemp brands will invest R$ 240 million in its washing machine factory in Rio Claro (SP) and in its refrigerator factory in Joinville (SC). The company will also build a new administrative center in the capital city of São Paulo. João Carlos Brega, president of Whirlpool in Latin America, says that the capacity increase will generate approximately 3,000 jobs, both direct and indirect.
In an interview with Estadão, the executive states that the company finalized the investment decisions recently at the factories, amidst the pandemic, as the demand for white goods, such as refrigerators and washing machines, surged during the social isolation. “When the health crisis hit in 2020, we were aiming to reach the production levels of 2013 and 2014. In the end, our demand was one of the least affected,” said João Carlos.
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Increase in Production During the Pandemic
The Whirlpool executive explains that the increase in sales and production at the company’s factories in 2020 was in double digits, a pace that is expected to continue into 2021. Other two factors that should benefit the company, according to him, are the health of the construction industry—which requires new homeowners to purchase furniture for their new homes—and the emergence of products that are still rare in Brazilian households, such as dishwashers.
In addition to the two factories that will receive investments and generate new jobs, the company that owns Consul and Brastemp also has a unit in Manaus, in the state of Amazonas, and has four technology centers and three distribution centers spread throughout Brazil.
See Also: New Factory of Votorantim Cimentos Begins Operations at the Pecém Complex in Ceará. The Project Will Generate New Jobs
Votorantim Cimentos started operations yesterday (07/19) of the new production line at its cement factory in the Pecém Complex, in the state of Ceará. With the expansion, the unit now has a production capacity of 1 million tons of cement annually. The production volume of the new unit will reinforce the supply for the market in the metropolitan area of Fortaleza.
In the statement published by the company, it was reported that they invested about R$ 200 million in the project, which took three years, and prioritized energy efficiency and industrial automation, with the installation of state-of-the-art equipment, following a sustainability strategy. For the execution of the works and the start of operations, they generated over 600 jobs at the unit, both direct and indirect.
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