Whirlpool, Owner of Consul and Brastemp Brands, Will Invest R$ 240 Million to Expand Factories, Potentially Creating 3,000 Jobs

Written by Roberta Souza

Published on 20/07/2021 at 14:22

Updated on 20/07/2021 at 20:21

Fábrica da Whirlpool/ Fonte: FIESP

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The Company’s Factories in São Paulo and Santa Catarina Will Receive Investments to Expand Production and a New Administrative Center Will Be Built

Whirlpool, the world’s largest appliance manufacturer and owner of the Brastemp and Consul brands, announced that it will invest R$ 240 million to expand production at its factories in the states of São Paulo and Santa Catarina. The company announces the first investment in capacity increase in Brazil in about a decade and it could generate 3,000 new jobs. See also: New factory that received investments of R$ 152 million is inaugurated in Paraná. The project could create over 160 jobs

Investments to Expand Production at the Factories and New Administrative Center

The owner of the Consul and Brastemp brands will invest R$ 240 million in its washing machine factory in Rio Claro (SP) and in its refrigerator factory in Joinville (SC). The company will also build a new administrative center in the capital city of São Paulo. João Carlos Brega, president of Whirlpool in Latin America, says that the capacity increase will generate approximately 3,000 jobs, both direct and indirect.

In an interview with Estadão, the executive states that the company finalized the investment decisions recently at the factories, amidst the pandemic, as the demand for white goods, such as refrigerators and washing machines, surged during the social isolation. “When the health crisis hit in 2020, we were aiming to reach the production levels of 2013 and 2014. In the end, our demand was one of the least affected,” said João Carlos.

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Increase in Production During the Pandemic

The Whirlpool executive explains that the increase in sales and production at the company’s factories in 2020 was in double digits, a pace that is expected to continue into 2021. Other two factors that should benefit the company, according to him, are the health of the construction industry—which requires new homeowners to purchase furniture for their new homes—and the emergence of products that are still rare in Brazilian households, such as dishwashers.

In addition to the two factories that will receive investments and generate new jobs, the company that owns Consul and Brastemp also has a unit in Manaus, in the state of Amazonas, and has four technology centers and three distribution centers spread throughout Brazil.

Whirlpool, Owner of Consul and Brastemp Brands, Will Invest R$ 240 Million to Expand Factories, Potentially Creating 3,000 Jobs

The Company’s Factories in São Paulo and Santa Catarina Will Receive Investments to Expand Production and a New Administrative Center Will Be Built

Investments to Expand Production at the Factories and New Administrative Center

Increase in Production During the Pandemic

See Also: New Factory of Votorantim Cimentos Begins Operations at the Pecém Complex in Ceará. The Project Will Generate New Jobs

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Whirlpool, Owner of Consul and Brastemp Brands, Will Invest R$ 240 Million to Expand Factories, Potentially Creating 3,000 Jobs

The Company’s Factories in São Paulo and Santa Catarina Will Receive Investments to Expand Production and a New Administrative Center Will Be Built

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