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BMW arrives in Brazil to shake up the market. Combining classic style, advanced technology and an aggressive price, its new model promises to be a huge success in the country.
The Brazilian market is about to undergo a true revolution. What seemed impossible for many enthusiasts has now come true: a high-performance model, with cutting-edge technology and BMW's signature, will be launched for less than R$90.
With production already in full swing at the Manaus (AM) factory, the BMW R 12 will be the next big name in Brazilian dealerships.
Presented prominently at the Interlagos Festival, this robust and imposing cruiser promises to touch the hearts of motorcyclists and, at the same time, raise the alert of competitors.
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The German brand did not skimp on details and, in September 2024, officially revealed all its versions and prices.
The engine that makes the difference
The BMW R 12 is a motorcycle powered by a twin-cylinder boxer engine 1.170 cc, what an impressive delivery 95 hp at 6.500 rpm and 11,2 kgf.m of torque at 6.000 rpm.
Translated into real-world use, this means plenty of power to tackle both open highways and urban routes with fluidity and strength.
With six-speed gearbox, the motorcycle stands out for its smooth gear changes and economy on long-distance trips.
The tank capacity is 14 liters, including a reserve of 3,5 liters, guaranteeing considerable autonomy for those who want to travel without worrying about frequent refueling.
In terms of dimensions, the BMW R 12 does not disappoint either. With 2,20 meters long, 83cm wide e 1,1 meters tall, the bike is positioned as a true giant, with a wheelbase of 1,52 meters, ideal for providing stability at high speed. The weight of 227 kg in running order gives it the necessary robustness to face any type of terrain.
Impressive versions and prices
- BMW R 12: $ 89.900
- BMW R 12 Cruiser: $ 94.900
- BMW R 12 Option 719: $ 105.900
According to BMW itself, the entry-level version already comes equipped with ABS Pro optimized for cornering, tire pressure monitoring and engine braking.
With Pro headlight and adaptive cornering lighting, this model provides a superior riding experience.
In addition, it has two driving modes – “Rock” and “Roll” – and a 3,5-inch TFT panel with connectivity, allowing the motorcyclist to access essential information in a practical and modern way.
Highlights of the Cruiser and Option 719 versions
For those who want more exclusivity, the version Cruiser raises the bar with hill start assist, cruise control and heated grips. Available in red, this version is ideal for those looking for more comfort and practicality in their daily lives.
At the top of the line, the Option 719 brings handcrafted details and exclusive touches. This model includes an alarm, black spoked wheels and milled parts, such as levers and pedals, giving the bike a distinctive finish.
The gray paint with black and yellow details, in addition to the exclusive Option 719 seat, reinforce the idea that this version is for those who do not give up style and exclusivity.
Cutting-edge technology and design
One of the great assets of the BMW R 12 is its design that mixes classic and modern. With dual exhaust, 19 inches at the front e 16 in the rear, in addition to a short rear end and wide handlebars, the bike combines power and style, attracting both veterans and new enthusiasts of the custom motorcycle universe.
Its difference, however, goes beyond aesthetics. With relaxed riding, the BMW R 12 is suitable for both long journeys and urban use, without compromising on comfort. According to experts, the model stands out as one of the most balanced motorcycles in the category, combining performance, technology and visual appeal.
Why can the BMW R 12 shake up the Brazilian market?
The custom motorcycle segment is competitive, but with an aggressive price and BMW's unquestionable quality, the R 12 positions itself as a strong competitor in Brazil.
According to BMW, rivals are already moving to face this new reality, but few manage to combine the same elements of power, luxury and accessibility as the R 12.
For motorcycle lovers, the BMW R 12 appears as a golden opportunity: a bike with the German manufacturer's DNA, ready to take on the roads and win hearts, all at an affordable price. And you, are you ready for this new era in the custom motorcycle market in Brazil?
