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BMW Is Coming to Brazil to Shake Up the Market. Combining Classic Style, Advanced Technology, and an Aggressive Price, Its New Model Promises to Be a Great Success in the Country.
The Brazilian market is about to undergo a true revolution. What seemed impossible for many enthusiasts is now becoming a reality: a high-performance model with cutting-edge technology and the BMW signature will be launched for less than R$ 90,000.
With production already in full swing at the factory in Manaus (AM), the BMW R 12 will be the next big name in Brazilian dealerships.
Showcased prominently at the Interlagos Festival, this robust and imposing cruiser promises to touch the hearts of motorcyclists while simultaneously raising alarms among competitors.
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The German brand spared no details, and in September 2024, officially revealed all its versions and prices.
The Engine That Makes the Difference
The BMW R 12 is a motorcycle powered by a 1,170 cm³ twin-cylinder boxer engine, delivering an impressive 95 hp at 6,500 rpm and 11.2 kgf.m of torque at 6,000 rpm.
Translating that into real-world use, it means plenty of power to tackle both open highways and urban routes with fluidity and strength.
With a six-speed transmission, the bike excels in smooth gear shifts and fuel efficiency on long-distance trips.
The fuel tank capacity is 14 liters, including a reserve of 3.5 liters, ensuring considerable range for those wishing to travel without worrying about frequent refueling.
In terms of dimensions, the BMW R 12 does not disappoint. With 2.20 meters in length, 83 centimeters in width, and 1.1 meter in height, the bike stands as a true giant, with a wheelbase of 1.52 meters, ideal for providing stability at high speeds. Its weight of 227 kg in running order gives it the robustness needed to tackle any type of terrain.
Versions and Prices That Impress
- BMW R 12: R$ 89,900
- BMW R 12 Cruiser: R$ 94,900
- BMW R 12 Option 719: R$ 105,900
According to BMW, the entry-level version already comes equipped with ABS Pro optimized for curves, tire pressure monitoring, and engine brake.
With Pro headlight and adaptive lighting in curves, this model provides a superior riding experience.
Additionally, it features two riding modes – “Rock” and “Roll” – and a 3.5-inch TFT display with connectivity, allowing the rider to access essential information in a practical and modern way.
Highlights of the Cruiser and Option 719 Versions
For those seeking more exclusivity, the Cruiser version ups the ante with hill start assist, cruise control, and heated grips. Available in red, this version is perfect for those looking for more comfort and practicality in daily use.
At the top of the line, the Option 719 features handcrafted details and exclusive touches. This model includes an alarm, black spoked wheels, and machined parts such as levers and pedals, giving the bike a distinguished finish.
The gray paint with black and yellow details, along with the exclusive Option 719 seat, reinforce the idea that this version is for those who don’t compromise on style and exclusivity.
Cutting-Edge Technology and Design
One of the major strengths of the BMW R 12 is its design that blends classic and modern elements. With a dual exhaust, 19-inch front wheels and 16-inch rear wheels, along with a short rear and wide handlebars, the bike combines power and style, attracting both veterans and new enthusiasts of the custom motorcycle universe.
However, its differentiator goes beyond aesthetics. With relaxed handling, the BMW R 12 adapts well to both long trips and urban use without compromising comfort. According to experts, the model stands out as one of the most balanced bikes in the category, blending performance, technology, and visual appeal.
Why the BMW R 12 Might Shake Up the Brazilian Market?
The custom motorcycle segment is competitive, but with an aggressive price and the unquestionable quality of BMW, the R 12 positions itself as a strong competitor in Brazil.
According to BMW, competitors are already moving to face this new reality, but few can combine the same elements of power, luxury, and accessibility as the R 12.
For motorcycle lovers, the BMW R 12 emerges as a golden opportunity: a bike with the DNA of the German manufacturer, ready to take on roads and win hearts, all at an accessible price. Are you ready for this new era in the custom motorcycle market in Brazil?
