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The R$50 million 'Brazilian Times Square' will feature interactive LED panels and themed cuisine to transform the Santa Catarina city into a leading tourist hub
The city of Balneário Camboriú, in Santa Catarina, known for its modernity and tourist infrastructure, will receive a new large-scale development inspired by New York's iconic Times Square. Called New York Food Lounge, the space promises to provide an immersive and interactive experience, combining gastronomy, technology and entertainment. The project, which has an estimated investment of R$50 million, is seen as the creation of the Brazilian Times Square, attracting tourists and residents looking for a new leisure option.
Location and structure of the 'Brazilian Times Square' project
The New York Food Lounge will be located on the corner of Avenida Brasil and Alvin Bauer, one of the busiest areas of Balneário Camboriú, according to information from the city's Tourism Department. The structure will have a large gastronomic space, bringing together around 30 themed restaurants with national and international cuisine, as well as bars and live entertainment spaces.
The project's distinguishing feature will be its interactive LED panel, named “Times Square Brasil”, which will allow customers to interact in real time through a unique application. This technology, developed by the company TechVision Brasil, aims to create an immersive experience, bringing the public closer to the famous aesthetics of the original Times Square and consolidating the idea that Balneário Camboriú will be the stage for the Brazilian Times Square.
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Tourist impact and expectations
Balneário Camboriú is already one of the most sought-after tourist destinations in Brazil, receiving more than 5 million tourists per year, according to data from Santur (Santa Catarina Tourism Development Agency). The arrival of the New York Food Lounge reinforces the city's position as a reference in innovation and leisure. Industry experts believe that the implementation of this type of attraction could increase tourist flow by up to 20%, boosting the local economy and generating approximately 500 direct and indirect jobs.
O The project also generated great repercussions on social media, with internet users commenting on the expectation of having an experience similar to that of New York, but without having to leave Brazil. For local merchants, the novelty could further boost the gastronomic and entertainment sector. The proposal to transform the place into the Brazilian Times Square is being well received by residents and businesspeople in the region, according to the Commercial and Industrial Association of Balneário Camboriú.
When will it open?
The New York Food Lounge is scheduled to open in the first half of 2025, and is expected to become one of the city's main tourist attractions. According to those responsible for the project, the idea is to create a space that not only attracts tourists, but also offers residents of Balneário Camboriú a new leisure and gastronomic option.
With this new development, Balneário Camboriú continues to consolidate its image as a modern and innovative city, aligned with major international trends in tourism and entertainment. The concept of a Brazilian Times Square reinforces the city's potential to receive large infrastructure projects tourist destination and continue its trajectory as one of the most visited destinations in Brazil.
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