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Volkswagen executive denies rumors about a new VW Beetle; Official information indicates that the launch will not take place as soon as imagined in the global automotive market.
With the recent revitalization of the Kombi by Volkswagen through the ID.Buzz electric model, speculation arose about the return of the Beetle, also as an electric vehicle. These rumors gained strength after Volkswagen presented an electric Beetle designed for the cartoon 'Ladybug'. However, to the disappointment of model enthusiasts, Volkswagen has confirmed that there are no plans to reintroduce the Beetle to the market.
Volkswagen executive denies the return of the new VW Beetle
Who gave the final word regarding the rumors about the return of the new VW Beetle was the CEO of the German brand, Thomas Schafer. In an interview with the media during the unveiling of the new Tiguan, the executive was very emphatic about questions related to the possible return of the Beetle as a fully electric car, something that was, in fact, considered.
The Volkswagen executive's definitive phrase, when asked about the return of the Beetle, was to say that: “there are some cars whose time has passed. It doesn’t make any sense to bring them back.”
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This is because the brand has already tried on two occasions to resurrect the VW Beetle, but in different ways with the New Beetle and the latest Beetle.
Schäfer highlights that he wouldn't say with 100% certainty, but from where he is now, he wouldn't consider returning a new Beetle. It's the same thing with the Scirocco: its time has passed, then the brand tried to reinterpret it. According to the executive, doing this again wouldn't work very well. Not to mention that it is necessary to look ahead and balance all the costs associated with this.
Other Volkswagen models that could return to the market
The return of the VW Beetle as an electric car is not a priority for the brand. But there is a possibility that other models will return. This is because the German brand welcomes the use of historical names within its portfolio and will maintain some important ones, such as the Golf and Tiguan, in addition to bringing news.
According to Volkswagen's CEO, the company decided not to throw away the traditional and successful names it has owned for so long and invested in for so long. An example is the Golf and Tiguan. So there's no reason to throw it away.
It's obvious that there are many names in the history of the German brand, but there are few, so to speak, that are truly global and iconic. This point is highlighted by remembering some models such as Golf and Tiguan, however Schäfer counters by stating that probably no one will do anything with Scirocco or Arteaon. This is part of the brand's naming philosophy, now they are dying.
VW Gol SUV may hit the market soon
Although it will not bring a new Beetle, Volkswagen is planning the super launch of a popular car loved by Brazilians, in this case, the return of the VW Gol SUV, and promises to put fear in several brands, especially Hyundai, threatening sales of the HB20.
This model full of nostalgia and still present on Brazilian streets, is about to undergo a significant transformation. According to recent data, the automaker plans to reimagine the Gol as an entry-level SUV, a strategic move that promises to impact the automotive market.
According to data, the brand has plans to implement the new VW 246 technology in the newly designed vehicle. The estimate is that the new Volkswagen Gol SUV will go into production in 2025 at the Taubaté factory, in São Paulo. Still without a name chosen, the model forms part of Volkswagen's ambitious investment plan in hybrid technologies for the national market.
