Is The Most Beloved Car in Brazil Coming Back? Volkswagen Stirred the Market with a Possible Return of the VW Beetle

Written by Valdemar Medeiros

Published on 28/12/2023 at 17:33

Foto: Ora Punk Cat

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Volkswagen Executive Denies Rumors About a New VW Beetle; Official Information Indicates That the Launch Will Not Happen As Soon As Anticipated in the Global Automotive Market.

With the recent revitalization of the Kombi by Volkswagen through the electric ID.Buzz model, speculations about the return of the Beetle also as an electric vehicle surfaced. These rumors gained momentum after Volkswagen presented an electric Beetle designed for the cartoon ‘Ladybug’. However, to the disappointment of fans of the model, Volkswagen confirmed that there are no plans to reintroduce the Beetle to the market.

Volkswagen Executive Denies the Return of the New VW Beetle

The final word regarding the rumors of the return of the new VW Beetle came from the CEO of the German brand, Thomas Schäfer. In an interview with the media during the unveiling of the new Tiguan, the executive was very emphatic about inquiries related to the possible return of the Beetle as a fully electric car, something that was, in fact, considered.

https://www.youtube.com/watch?v=ceYGXN38ns0

The definitive statement from the Volkswagen executive, when questioned about the return of the Beetle, was to say that: “there are some cars whose time has already passed. It makes no sense to bring them back.”

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This is because the brand has already attempted twice to resurrect the VW Beetle, but in different forms with the New Beetle and the last Beetle.

Schäfer emphasizes that he wouldn’t say with 100% certainty, but from where he is now, he wouldn’t consider the return of a new Beetle. It’s the same with the Scirocco: its time has passed, and then the brand tried to reinterpret it. According to the executive, doing this again probably wouldn’t go very well. Not to mention that it’s necessary to look ahead and balance all the associated costs.

Other Volkswagen Models That Could Return to the Market

The return of the VW Beetle as an electric car is not a priority for the brand. However, there is a possibility of other models returning. This is because the German brand views the use of historical names within its portfolio favorably and will retain some important ones, such as the Golf and Tiguan, in addition to bringing new offerings.

According to the CEO of Volkswagen, the company decided not to discard the traditional and successful names it has held for so long and invested in for so long. An example is the Golf and Tiguan. So there’s no reason to throw them away.

It’s obvious that there are many names in the history of the German brand, but there are few, let’s say, that are truly global and iconic. This point is highlighted, remembering some models like Golf and Tiguan; however, Schäfer counters by stating that probably no one will do anything with the Scirocco or Arteon. This is part of the brand’s naming philosophy; now they are dying.

VW Gol SUV Could Arrive in the Market Soon

Although it does not bring a new Beetle, Volkswagen is planning the super launch of a popular car loved by Brazilians, namely the return of the VW Gol SUV, and promises to instill fear in several brands, mainly Hyundai, threatening the sales of the HB20.

This model, laden with nostalgia and still present on Brazilian streets, is about to undergo a significant transformation. According to recent data, the automaker plans to reimagine the Gol as an entry-level SUV, a strategic move that promises to impact the automotive market.

According to reports, the brand plans to implement the new VW 246 technology in the newly designed vehicle. The estimate is that the new Volkswagen Gol SUV will go into production in 2025 at the Taubaté factory in São Paulo. Still without a chosen name, the model is part of an ambitious investment plan by Volkswagen in hybrid technologies for the national market.

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Is The Most Beloved Car in Brazil Coming Back? Volkswagen Stirred the Market with a Possible Return of the VW Beetle

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